Boards
Top lifestyle websites by traffic
In 2026-08, the most visited lifestyle website was shein.com, with about 313.8M estimated monthly visits. The list shows the top 30 sites by monthly visits.
Fastest growing lifestyle websites
| # | Website | Monthly visits | Added | Change |
|---|---|---|---|---|
| 1 | shein.com最大90%OFF#SHEIN周年纪念セール | 流行のレディースファッションを見る | レディースファッション | SHEIN日本 | 313.8M | −24.2M | -7.2% |
| 2 | myntra.comOnline Shopping for Women, Men, Kids Fashion & Lifestyle - Myntra | 140.3M | +6.71M | +5.0% |
| 3 | nike.comNike. Just Do It. Nike.com (JP).オンラインストア (通販サイト) | 124.4M | −3.49M | -2.7% |
| 4 | hm.com | 111.6M | −44.66K | -0.0% |
| 5 | zara.com | 95.23M | −14.03M | -12.8% |
| 6 | uniqlo.com | 93.71M | −3.82M | -3.9% |
| 7 | gap.comGap Individual style for Women's, Men's, Baby & Kids' Clothing | 92.02M | −4.23M | -4.4% |
| 8 | macys.com | 87.49M | −4.45M | -4.8% |
| 9 | asos.comASOS | Online Shopping for the Latest Clothes & Fashion | 73.42M | +2.92M | +4.1% |
| 10 | quince.comQuince | High Quality Essentials, Radically Low Prices | 68.44M | +6.22M | +10.0% |
| 11 | nordstrom.com | 68.02M | −19.19M | -22.0% |
| 12 | sephora.comMakeup, Skincare, Fragrance, Hair & Beauty Products | Sephora | 65.07M | +3.53M | +5.7% |
| 13 | depop.com | 60.39M | +2.08M | +3.6% |
| 14 | ulta.comUlta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products | 57.33M | −1M | -1.7% |
| 15 | togglevpn.org | 54.27M | −58.89M | -52.0% |
| 16 | zozo.jp | 52.63M | −4.97M | -8.6% |
| 17 | fragrantica.comPerfumes and Colognes Magazine, Perfume Reviews and Online Community—Fragrantica.com | 50.19M | +4.06M | +8.8% |
| 18 | vinted.co.ukVinted | Sell and buy clothes, shoes and accessories | 42.56M | +5.17M | +13.8% |
| 19 | vinted.frVinted | Toute la seconde main dans une seule application | 42.51M | +3.35M | +8.6% |
| 20 | beauty.hotpepper.jpホットペッパービューティー｜美容院・美容室・ヘアサロンの検索予約サイト | 41.09M | −562.31K | -1.4% |
| 21 | victoriassecret.comVictoria's Secret：ブラ、スイムウェア、ランジェリー、スポーツ、ビューティー | 40.47M | −2.18M | -5.1% |
| 22 | nordstromrack.com | 40.44M | −2.15M | -5.0% |
| 23 | fashionnova.comFashion Nova | Trendy Clothes for Women, Men & Plus Sizes | 39.11M | −664.23K | -1.7% |
| 24 | next.co.ukNext Official Site: Online Fashion, Kids Clothes & Homeware | 36.73M | −483.78K | -1.3% |
| 25 | ae.comMen’s & Women’s Jeans, Clothes & Accessories | American Eagle | 36.45M | +1.83M | +5.3% |
| 26 | adidas.com | 34.7M | −12.59M | -26.6% |
| 27 | anthropologie.com | 34.38M | −1.62M | -4.5% |
| 28 | puma.comPUMA.com | Clothing, Shoes, Accessories | PUMA US | 34.36M | −7.32M | -17.6% |
| 29 | farfetch.com | 33.95M | +3.93M | +13.1% |
| 30 | elle.comFashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE | 33.86M | +1.07M | +3.3% |
Data month: 2026-08. Estimates, medium confidence.
Check any website’s traffic
Definitions
- Added monthly visits:
- Estimated visits in the board month minus the previous month.
- Change:
- Added visits divided by the previous month’s visits. “>” marks a lower bound when the previous month was below the published threshold.
- Category:
- The industry the site is ranked in by the public website rankings for that month.
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