Website traffic
How much traffic does asos.com get?
72.82M
-0.82%MoMEstimated monthly visits
79.29M52.86M26.43M0
Global rank
412
Country rank · United Kingdom
57
Category rank · Fashion and Apparel
4
Average visit duration
03:02
Pages per visit
5.86
Bounce rate
42.26%
Domain age
27 years
Search share
19.4%
Sources
Where does asos.com's traffic come from?
- Direct37.1%
- Search19.4%
- Paid search19.1%
- Other8.2%
- Social6.0%
- Referrals4.4%
- Email2.9%
- Display ads2.4%
- Generative AI0.6%
Regions
Which countries visit asos.com?
- United Kingdom25.6%
- United States18.6%
- France8.8%
- Germany6.5%
- Italy5.6%
See how asos.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to asos.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- asosBRAND2.55M1.47M173%
- winter jacket sale63.98K1.77M4%
- asos ukBRAND31.97K13.92K230%
- אסוס19.99K7.84K255%
- aso sBRAND19.04K12.82K149%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does asos.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 275.0 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 184 days
Page and SEOSchema 4
- Final URL
- https://www.asos.com/?
- Title
- ASOS | Online Shopping for the Latest Clothes & Fashion
- Description
- Style your Moment with ASOS. Discover the latest fashion trends and shop the new collection of clothing, footwear, accessories, beauty and more.
- Cross-origin redirect
- Yes
- Word count
- 1,617
- Internal / external links
- 592 / 4
- Canonical
- https://www.asos.com/
- Language
- en-GB
- H1 / H2
- 1 / 8
- Images missing alt
- 38 / 59
- Schema
- Organization · PostalAddress · SearchAction · WebSite
- Hreflang
- es-ES · de-DE · en-AU · fr-FR · da-DK · en-GB · it-IT · nl-NL · 4 more
- OG / Twitter
- OG · Twitter
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- jQuery · PayPal · Mixpanel
- External script hosts
- cdn.cookielaw.org · ci.asosservices.com · creativeassets.asosservices.com · resources.asosservices.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- CAA issuers
- sectigo.com · digicert.com · amazonaws.com
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Facebook · 2 more
- SOA
- dns1.p09.nsone.net
- NS
- a11-66.akam.net. · dns1.p09.nsone.net. · a1-17.akam.net. · 5 more
- MX
- 0 asos-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.192.45.249 · 23.192.46.41
- AAAA
- 2600:140b:6c00:39::17d9:8872 · 2600:140b:6c00:39::17d9:8869
- Hosting ASN
- AS20940 · 23.192.44.0/22
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-192-45-249.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 184 days
- Certificate SAN
- DNS:www.asos.com · DNS:asos.com · DNS:gfbd8494-tc3e-mcf3.asos.com · DNS:my.asos.com · 2 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths3 hits
- Present / checked
- 3 / 3
- /humans.txt
- Present · 334 B
- /app-ads.txt
- Present · 116 B
- /.well-known/security.txt
- Present · 162 B
- security summary
- Contact: https://www.asos.com/security-issues · Preferred-Languages: en · Policy: https://www.asos.com/security-issues/policy
Website information
When was asos.com registered?
- Domain
- asos.com
- Registration status
- Domain registered
- Registered
- 2000-02-27
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2032-02-27
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to asos.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.