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Top fashion and apparel websites by traffic
In 2026-08, the most visited fashion and apparel website was shein.com, with about 313.8M estimated monthly visits. The list shows the top 30 sites by monthly visits.
Fastest growing fashion and apparel websites
| # | Website | Monthly visits | Added | Change |
|---|---|---|---|---|
| 1 | shein.com最大90%OFF#SHEIN周年纪念セール | 流行のレディースファッションを見る | レディースファッション | SHEIN日本 | 313.8M | −24.2M | -7.2% |
| 2 | myntra.comOnline Shopping for Women, Men, Kids Fashion & Lifestyle - Myntra | 140.3M | +6.71M | +5.0% |
| 3 | nike.comNike. Just Do It. Nike.com (JP).オンラインストア (通販サイト) | 124.4M | −3.49M | -2.7% |
| 4 | hm.com | 111.6M | −44.66K | -0.0% |
| 5 | zara.com | 95.23M | −14.03M | -12.8% |
| 6 | uniqlo.com | 93.71M | −3.82M | -3.9% |
| 7 | gap.comGap Individual style for Women's, Men's, Baby & Kids' Clothing | 92.02M | −4.23M | -4.4% |
| 8 | macys.com | 87.49M | −4.45M | -4.8% |
| 9 | asos.comASOS | Online Shopping for the Latest Clothes & Fashion | 73.42M | +2.92M | +4.1% |
| 10 | quince.comQuince | High Quality Essentials, Radically Low Prices | 68.44M | +6.22M | +10.0% |
| 11 | nordstrom.com | 68.02M | −19.19M | -22.0% |
| 12 | depop.com | 60.39M | +2.08M | +3.6% |
| 13 | togglevpn.org | 54.27M | −58.89M | -52.0% |
| 14 | zozo.jp | 52.63M | −4.97M | -8.6% |
| 15 | vinted.co.ukVinted | Sell and buy clothes, shoes and accessories | 42.56M | +5.17M | +13.8% |
| 16 | vinted.frVinted | Toute la seconde main dans une seule application | 42.51M | +3.35M | +8.6% |
| 17 | victoriassecret.comVictoria's Secret：ブラ、スイムウェア、ランジェリー、スポーツ、ビューティー | 40.47M | −2.18M | -5.1% |
| 18 | nordstromrack.com | 40.44M | −2.15M | -5.0% |
| 19 | fashionnova.comFashion Nova | Trendy Clothes for Women, Men & Plus Sizes | 39.11M | −664.23K | -1.7% |
| 20 | next.co.ukNext Official Site: Online Fashion, Kids Clothes & Homeware | 36.73M | −483.78K | -1.3% |
| 21 | ae.comMen’s & Women’s Jeans, Clothes & Accessories | American Eagle | 36.45M | +1.83M | +5.3% |
| 22 | adidas.com | 34.7M | −12.59M | -26.6% |
| 23 | anthropologie.com | 34.38M | −1.62M | -4.5% |
| 24 | puma.comPUMA.com | Clothing, Shoes, Accessories | PUMA US | 34.36M | −7.32M | -17.6% |
| 25 | farfetch.com | 33.95M | +3.93M | +13.1% |
| 26 | elle.comFashion Magazine - Beauty Tips, Fashion Trends, & Celebrity News - ELLE | 33.86M | +1.07M | +3.3% |
| 27 | mango.com | 33.59M | −5.79M | -14.7% |
| 28 | lululemon.com | 33.13M | −4.53M | -12.0% |
| 29 | zalando.deShop Shoes, Fashion & Accessories Online | Zalando | 32.88M | +370.61K | +1.1% |
| 30 | shop.mango.com | 31.97M | −5.3M | -14.2% |
Data month: 2026-08. Estimates, medium confidence.
Check any website’s traffic
Definitions
- Added monthly visits:
- Estimated visits in the board month minus the previous month.
- Change:
- Added visits divided by the previous month’s visits. “>” marks a lower bound when the previous month was below the published threshold.
- Category:
- The industry the site is ranked in by the public website rankings for that month.
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