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Top beauty and cosmetics websites by traffic

Name: Top beauty and cosmetics websites by traffic
Creator: Vaneform

In 2026-08, the most visited beauty and cosmetics website was sephora.com, with about 65.07M estimated monthly visits. The list shows the top 30 sites by monthly visits.

Fastest growing beauty and cosmetics websites

#	Website	Monthly visits	Added	Change
1	sephora.comMakeup, Skincare, Fragrance, Hair & Beauty Products \| Sephora	65.07M	+3.53M	+5.7%
2	ulta.comUlta Beauty \| Makeup, Skin Care, Fragrance, Hair Care & Beauty Products	57.33M	−1M	-1.7%
3	fragrantica.comPerfumes and Colognes Magazine, Perfume Reviews and Online Community—Fragrantica.com	50.19M	+4.06M	+8.8%
4	beauty.hotpepper.jpホットペッパービューティー｜美容院・美容室・ヘアサロンの検索予約サイト	41.09M	−562.31K	-1.4%
5	bathandbodyworks.comBath & Body Works: Body Care & Home Fragrances You'll Love \| Bath & Body Works	32.85M	−1.21M	-3.6%
6	boticario.com.br	26.64M	−1.3M	-4.7%
7	nykaa.comBuy Cosmetics Products & Beauty Products Online in India at Best Price \| Nykaa	25.11M	−2.85M	-10.2%
8	cosme.netアットコスメ（@cosme）｜日本最大のコスメ・化粧品の口コミ・ランキングサイト	22.62M	−967.07K	-4.1%
9	hpplus.jp集英社女性誌ポータル	19.92M	+77.39K	+0.4%
10	fresha.comFresha — 即时预订附近的沙龙和Spa	19.87M	−21.88K	-0.1%
11	dm.dedm-drogerie markt - dauerhaft günstig online kaufen	19.4M	+98.44K	+0.5%
12	fragrantica.es	17.83M	+380.4K	+2.2%
13	fragrancenet.comPerfume, Cologne & Discount Perfume	17.59M	+768.73K	+4.6%
14	vagaro.comBook Your Next Salon, Spa, Or Fitness Appointment \| Vagaro	15.95M	−195.36K	-1.2%
15	yesstyle.comBeauty, Skin Care, and Health and Wellness \| YesStyle	15.1M	+1.04M	+7.4%
16	pvstory.comInstagram Story and Followers Viewer \| Insta PV Story	13.48M	+2.24M	+20.0%
17	primor.eu	11.92M	+665.16K	+5.9%
18	shopmy.us	11.66M	+104K	+0.9%
19	natura.com.brNatura Brasil \| Perfumaria, maquiagem e muito mais	11.63M	+3.59M	+44.7%
20	planity.comPlanity : Coiffeur, Institut de beauté & Barbier en ligne	11.21M	+819.79K	+7.9%
21	glossgenius.comGlossGenius: Scheduling, Payments & More for Businesses in Beauty, Health & Wellness \| GlossGenius	11M	+297.53K	+2.8%
22	tirabeauty.comTira: Shop Makeup, Skin, Hair & Beauty Products Online	10.65M	+1.31M	+14.1%
23	fragrantica.com.brRevista de Perfumes e Colônias, Resenhas de Perfumes e Comunidade Online — fragrantica.com	10.49M	+229.83K	+2.2%
24	nahdionline.comصيدلية النهدي \| الصفحة الرئيسية	10.4M	+498.07K	+5.0%
25	goldapple.ru	9.74M	−547.4K	-5.3%
26	salonboard.com	9.45M	−243.2K	-2.5%
27	tryledisa.comLedisa \| Daily Wellness Patches for a Balanced Lifestyle	9.22M	+3.58M	+63.6%
28	amoremall.com아모레퍼시픽 공식몰	9.13M	+8.12M	+812%
29	scentbird.comPerfume & Cologne Subscription Box from $8.97 \| Scentbird	8.86M	+1.34M	+17.9%
30	epocacosmeticos.com.br	8.69M	+1.91M	+28.3%

Data month: 2026-08. Estimates, medium confidence.

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Definitions

Added monthly visits:: Estimated visits in the board month minus the previous month.
Change:: Added visits divided by the previous month’s visits. “>” marks a lower bound when the previous month was below the published threshold.
Category:: The industry the site is ranked in by the public website rankings for that month.

Fastest growing websites (all categories) · How rankings are computed · All categories