Website traffic
How much traffic does ipsy.com get?
7.59M
-7.98%MoMEstimated monthly visits
8.9M5.94M2.97M0
Global rank
6,742
Country rank · United States
1,421
Category rank · Beauty and Cosmetics
10
Average visit duration
03:14
Pages per visit
4.27
Bounce rate
53.26%
Domain age
22 years
Search share
4.8%
Sources
Where does ipsy.com's traffic come from?
- Other46.7%
- Direct17.2%
- Email9.9%
- Display ads7.3%
- Paid search6.6%
- Search4.8%
- Social4.4%
- Referrals3.0%
- Generative AI0.1%
Regions
Which countries visit ipsy.com?
- United States87.6%
- Canada2.5%
- Mexico2.1%
- United Kingdom0.5%
- Philippines0.4%
See how ipsy.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ipsy.com?
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does ipsy.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 403.2 KiB
- Hosting
- AMAZON-AES · AS14618
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 81 days
Page and SEO
- Final URL
- https://www.ipsy.com/
- Title
- Discover IPSY | Personalized Beauty Delivered Monthly | IPSY
- Description
- Take our Beauty Quiz to get custom beauty picks every month. Join IPSY to discover new makeup, skincare, and brands made just for you.
- Cross-origin redirect
- Yes
- Word count
- 141
- Internal / external links
- 19 / 9
- Language
- en-US
- H1 / H2
- 0 / 1
- Images missing alt
- 5 / 5
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Contentful · Netlify · React
- Tracking clues
- Google Tag Manager
- External script hosts
- landings.ipsy.com
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com
- Server
- Netlify
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
- Cookie
- 9（Secure 9）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · OneTrust · 1 more
- SOA
- ns-1118.awsdns-11.org
- NS
- ns-1118.awsdns-11.org. · ns-2027.awsdns-61.co.uk. · ns-263.awsdns-32.com. · 1 more
- MX
- 10 mxa-00808a01.gslb.pphosted.com. · 10 mxb-00808a01.gslb.pphosted.com.
Hosting and networkAS14618
- A
- 34.238.206.98 · 54.159.148.116 · 52.86.99.82
- Hosting ASN
- AS14618 · 34.224.0.0/12
- Hosting organization
- AMAZON-AES - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-34-238-206-98.compute-1.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:r.ipsy.com · DNS:ipsy.com · DNS:genbeauty.com · DNS:*.ipsygenbeauty.com · 4 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 7.2 KiB
- llms summary
- > IPSY is a personalized beauty subscription and e-commerce platform that · > curates makeup, skincare, hair, and fragrance products for members in the · > United States and Canada
Website information
When was ipsy.com registered?
- Domain
- ipsy.com
- Registration status
- Domain registered
- Registered
- 2005-02-18
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-02-18
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to ipsy.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.