Website traffic
How much traffic does sephora.com get?
64.56M
-0.79%MoMEstimated monthly visits
70.28M46.85M23.43M0
Global rank
570
Country rank · United States
175
Category rank · Beauty and Cosmetics
2
Average visit duration
03:23
Pages per visit
4.00
Bounce rate
47.72%
Domain age
30 years
Search share
19.3%
Sources
Where does sephora.com's traffic come from?
- Direct30.9%
- Search19.3%
- Paid search15.7%
- Display ads14.8%
- Email5.1%
- Social5.0%
- Other4.9%
- Referrals4.0%
- Generative AI0.4%
Regions
Which countries visit sephora.com?
- United States76.0%
- Canada15.1%
- United Kingdom0.6%
- China0.6%
- France0.4%
See how sephora.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to sephora.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sephoraBRAND2.12M2.01M105%
- sephora canadaBRAND124.05K55.39K224%
- sephora usaBRAND61.21K27.39K224%
- sephora careersBRAND51.35K30.76K167%
- rhode50.23K356.46K14%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does sephora.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 894.4 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 45 days
Page and SEOSchema 12
- Final URL
- https://www.sephora.com/
- Title
- Makeup, Skincare, Fragrance, Hair & Beauty Products | Sephora
- Description
- Discover the latest in beauty at Sephora! Explore an unrivaled selection of makeup, skincare, hair, fragrance & more from classic & emerging brands.
- Cross-origin redirect
- Yes
- Word count
- 118
- Internal / external links
- 10 / 0
- Canonical
- https://www.sephora.com/
- Language
- en
- H1 / H2
- 1 / 1
- Images missing alt
- 2 / 6
- Schema
- ContactPoint · ItemList · LoyaltyProgram · LoyaltyProgramMembershipPoints · LoyaltyProgramMembershipTier · Organization · 6 more
- OG / Twitter
- OG · Twitter
Technology and tracking4 technologies
- Technology clues
- WordPress · Contentful · PayPal · Bot protection
- External script hosts
- cnstrc.com · js-cdn.dynatrace.com
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 19（Secure 15）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · DocuSign · Facebook · Google · Microsoft · OneTrust
- SOA
- ns1.p201.dns.oraclecloud.net
- NS
- ns3.p201.dns.oraclecloud.net. · ns4.p201.dns.oraclecloud.net. · ns1.p201.dns.oraclecloud.net. · 1 more
- MX
- 10 mxb-0024c501.gslb.pphosted.com. · 10 mxa-0024c501.gslb.pphosted.com.
Hosting and networkAS16625
- A
- 23.55.208.162
- Hosting ASN
- AS16625 · 23.55.208.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-55-208-162.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 45 days
- Certificate SAN
- DNS:*.sephora.com · DNS:sephora.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 27
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 7.8 KiB
- llms summary
- > Sephora is a beauty retailer selling makeup, skincare, hair care, fragrance, bath and body products from a wide range of brands, including Sephora Collection and brands sold excl
Website information
When was sephora.com registered?
- Domain
- sephora.com
- Registration status
- Domain registered
- Registered
- 1996-09-24
- Registrar
- MarkMonitor Inc.
- Expires
- 2033-09-23
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to sephora.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.