Website traffic
How much traffic does ulta.com get?
59.75M
+4.21%MoMEstimated monthly visits
64.53M43.02M21.51M0
Global rank
534
Country rank · United States
131
Category rank · Beauty and Cosmetics
1
Average visit duration
03:57
Pages per visit
5.10
Bounce rate
44.13%
Domain age
29 years
Search share
21.5%
Sources
Where does ulta.com's traffic come from?
- Direct29.9%
- Search21.5%
- Paid search16.4%
- Display ads11.7%
- Other6.5%
- Email5.7%
- Social5.4%
- Referrals2.3%
- Generative AI0.7%
Regions
Which countries visit ulta.com?
- United States96.6%
- Canada0.5%
- Mexico0.3%
- United Kingdom0.2%
- China0.1%
See how ulta.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to ulta.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- ultaBRAND1.19M714.64K166%
- ulta beautyBRAND318.21K130.01K245%
- ulta birthday giftBRAND35.11K16.67K211%
- ulta 21 days of beautyBRAND34.92K22.66K154%
- ulta careersBRAND18.63K15.13K123%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does ulta.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 1.4 MiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 149 days
Page and SEO
- Final URL
- https://www.ulta.com/
- Title
- Ulta Beauty | Makeup, Skin Care, Fragrance, Hair Care & Beauty Products
- Description
- Shop top beauty brands & new arrivals at Ulta Beauty. Join Ulta Beauty Rewards. Free store pickup & curbside available.
- Cross-origin redirect
- Yes
- Word count
- 1,761
- Internal / external links
- 474 / 10
- Canonical
- https://www.ulta.com/
- Language
- en-US
- H1 / H2
- 0 / 40
- Images missing alt
- 76 / 97
- OG / Twitter
- OG
Technology and tracking3 technologies
- Technology clues
- React · PayPal · Consent manager
- External script hosts
- cdn.cookielaw.org
- Social links
- facebook.com · instagram.com · tiktok.com · x.com · youtube.com
- Server
- nginx
- Security headers
- 2 / 6
- Cookie
- 6（Secure 6）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Apple · Atlassian · Google · Microsoft · OneTrust
- SOA
- a1-188.akam.net
- NS
- a4-64.akam.net. · a5-65.akam.net. · a1-188.akam.net. · 3 more
- MX
- 10 mxa-001e8203.gslb.pphosted.com. · 10 mxb-001e8203.gslb.pphosted.com.
Hosting and networkAS16625
- A
- 23.217.64.138
- Hosting ASN
- AS16625 · 23.217.64.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-217-64-138.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 149 days
- Certificate SAN
- DNS:www.ulta.com · DNS:api.ulta.com · DNS:beautyservices.ulta.com · DNS:conversation.ultainc.com · 8 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 23
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 1
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was ulta.com registered?
- Domain
- ulta.com
- Registration status
- Domain registered
- Registered
- 1998-02-27
- Registrar
- Network Solutions, LLC
- Expires
- 2030-02-26
- Domain age
- 29 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to ulta.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.