Skip to main content

hm.com

hm.com had about 119.14M visits in September 2026, up 6.66% from August; the top source is search.

H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable prices.

Website traffic

How much traffic does hm.com get?

119.14M

+6.66%MoMEstimated monthly visits
789128.67M85.78M42.89M0
Global rank

214

Country rank · United States

334

Category rank · Fashion and Apparel

17

Average visit duration

03:25

Pages per visit

6.92

Bounce rate

40.73%

Domain age

29 years

Search share

35.3%

Sources

Where does hm.com's traffic come from?

  • Search
    35.3%
  • Direct
    33.0%
  • Social
    8.5%
  • Paid search
    7.9%
  • Display ads
    4.7%
  • Referrals
    4.3%
  • Email
    3.8%
  • Other
    1.9%
  • Generative AI
    0.6%

Regions

Which countries visit hm.com?

  • United States
    18.2%
  • United Kingdom
    9.1%
  • Germany
    6.2%
  • Poland
    6.1%
  • France
    5.3%

See how hm.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to hm.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. hm5.76M2.22M259%
  2. h&m5.11M2.11M242%
  3. h and m1.13M551.7K205%
  4. hym545.54K244.97K223%
  5. hnm302.28K168.51K179%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Site profile

What does hm.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 119 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
selector1 · s1 · s2
Mail stack
Microsoft 365
IPv6
AAAA present
CAA issuers
comodoca.com · amazon.com · amazontrust.com · globalsign.com · 4 more
Site verification TXT
Google · Microsoft · OneTrust
SOA
a1-139.akam.net
NS
a8-66.akam.net. · a5-65.akam.net. · a28-64.akam.net. · 3 more
MX
10 hm-com.mail.protection.outlook.com.
Hosting and networkAS16625
A
23.217.64.68
AAAA
2600:140b:1c00:1b8b::6ae · 2600:140b:1c00:1b90::6ae
Hosting ASN
AS16625 · 23.217.64.0/22
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-217-64-68.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert Global G2 TLS RSA SHA256 2020 CA1
Certificate remaining
119 days
Certificate SAN
DNS:*.hm.com · DNS:hm.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 1

Website information

When was hm.com registered?

Domain
hm.com
Registration status
Domain registered
Registered
1997-11-14
Registrar
Nom-iq Ltd. dba COM LAUDE
Expires
2030-11-13
Domain age
29 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to hm.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →