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lululemon.com

lululemon.com had about 31.31M visits in September 2026, down 5.51% from August; the top source is search.

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Website traffic

How much traffic does lululemon.com get?

31.31M

-5.51%MoMEstimated monthly visits
78940.67M27.11M13.56M0
Global rank

1,212

Country rank · United States

353

Category rank · Fashion and Apparel

18

Average visit duration

03:11

Pages per visit

5.44

Bounce rate

35.06%

Domain age

28 years

Search share

31.2%

Sources

Where does lululemon.com's traffic come from?

  • Search
    31.2%
  • Direct
    24.8%
  • Paid search
    16.9%
  • Display ads
    9.0%
  • Social
    5.1%
  • Other
    4.5%
  • Email
    4.3%
  • Referrals
    3.8%
  • Generative AI
    0.4%

Regions

Which countries visit lululemon.com?

  • United States
    74.1%
  • Canada
    17.8%
  • South Korea
    0.9%
  • United Kingdom
    0.6%
  • China
    0.4%

See how lululemon.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to lululemon.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. lululemonBRAND2.32M1.87M124%
  2. lululemon canadaBRAND212.82K116.51K183%
  3. lulu lemonBRAND77.76K64.76K120%
  4. lululemon careersBRAND26.99K16.45K164%
  5. luluBRAND25.79K202.64K13%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does lululemon.com show publicly?

Partially available
  • Email authentication
  • Hosting ASN
Hosting
AKAMAI-ASN1 Akamai International B.V. · AS20940
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 56 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
selector1 · selector2 · k1 · s1 · s2
Mail stack
Microsoft 365
IPv6
No AAAA
CAA issuers
digicert.com · sectigo.com · globalsign.com · amazon.com · 1 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Google · OneTrust · 1 more
SOA
a1-27.akam.net
NS
a9-64.akam.net. · a1-27.akam.net. · a26-65.akam.net. · 3 more
MX
5 lululemon-com.mail.protection.outlook.com.
Hosting and networkAS20940
A
23.53.3.147 · 23.53.3.137
Hosting ASN
AS20940 · 23.53.3.0/24
Hosting organization
AKAMAI-ASN1 Akamai International B.V.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-53-3-147.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
Sectigo Public Server Authentication CA OV E36
Certificate remaining
56 days
Certificate SAN
DNS:www.lululemon.com · DNS:careers.lululemon.com · DNS:grants.lululemon.com · DNS:lululemon-virtualshopping.com · 7 more
robots and AI crawling1 disallowed
Robots.txt
200
Global Disallow /
No
AI explicitly disallowed
1
AI explicitly allowed
15
Disallow examples
meta-externalagent
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 137 B
security summary
Contact: https://bugcrowd.com/lululemon · Hiring: https://careers.lululemon.com/en_US/careers/SearchCareer/security · Love Freedom Abundance

Website information

When was lululemon.com registered?

Domain
lululemon.com
Registration status
Domain registered
Registered
1999-03-25
Registrar
MarkMonitor Inc.
Expires
2028-03-25
Domain age
28 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to lululemon.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.