Website traffic
How much traffic does adidas.com get?
31.09M
-10.40%MoMEstimated monthly visits
51.08M34.06M17.03M0
Global rank
1,302
Country rank · United States
363
Category rank · Fashion and Apparel
19
Average visit duration
02:36
Pages per visit
4.72
Bounce rate
51.10%
Domain age
31 years
Search share
29.0%
Sources
Where does adidas.com's traffic come from?
- Search29.0%
- Direct26.4%
- Paid search13.3%
- Display ads10.6%
- Other6.3%
- Email5.8%
- Social4.7%
- Referrals3.4%
- Generative AI0.4%
Regions
Which countries visit adidas.com?
- United States75.1%
- Nicaragua1.5%
- Germany1.3%
- Georgia1.1%
- Colombia1.0%
See how adidas.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to adidas.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- adidasBRAND664.74K2.73M24%
- adidas usaBRAND97.91K45.12K217%
- addidas96.33K165.48K58%
- adidas sambaBRAND64.19K213.84K30%
- running shoes sale60.71K1.78M3%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does adidas.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 2.4 KiB
- Hosting
- NORIS-NETWORK noris network AG · AS12337
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 21 days
Page and SEO
- Final URL
- https://www.adidas.com/
- Cross-origin redirect
- Yes
- Word count
- 5
- Internal / external links
- 0 / 1
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 1
Technology and tracking
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2 · k1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Google
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 10 adidas-com.mail.protection.outlook.com.
Hosting and networkAS12337
- A
- 87.237.217.231
- Hosting ASN
- AS12337 · 87.237.216.0/23
- Hosting organization
- NORIS-NETWORK noris network AG
- Hosting country
- DE
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Entrust EV TLS Issuing RSA CA 2
- Certificate remaining
- 21 days
- Certificate SAN
- DNS:adidas.de · DNS:adidas.ae · DNS:adidas.at · DNS:adidas.be · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 2
- /app-ads.txt
- Present · 117 B
- /.well-known/security.txt
- Present · 167 B
- security summary
- Contact: mailto:mbx_adidas_it_secu@adidas-group.com · Expires: 2027-09-19T09:11:00.000Z · Preferred-Languages: en
Website information
When was adidas.com registered?
- Domain
- adidas.com
- Registration status
- Domain registered
- Registered
- 1995-09-25
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-09-24
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to adidas.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.