Website traffic
How much traffic does zappos.com get?
25.68M
-4.11%MoMEstimated monthly visits
28.92M19.28M9.64M0
Global rank
1,482
Country rank · United States
329
Category rank · Fashion and Apparel
16
Average visit duration
03:25
Pages per visit
5.37
Bounce rate
42.20%
Domain age
27 years
Search share
13.1%
Sources
Where does zappos.com's traffic come from?
- Paid search28.5%
- Direct19.7%
- Search13.1%
- Social11.1%
- Display ads8.7%
- Email8.0%
- Other7.7%
- Referrals2.9%
- Generative AI0.5%
Regions
Which countries visit zappos.com?
- United States95.5%
- Canada0.4%
- China0.3%
- South Korea0.2%
- Colombia0.2%
See how zappos.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zappos.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zapposBRAND404.2K316.01K128%
- zappos amazonBRAND12.09K3.92K308%
- zappos shoesBRAND10.67K7.05K151%
- zappos return policyBRAND8.82K7.68K115%
- zappos promo codeBRAND6.86K13.98K49%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does zappos.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.2 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- DMARC quarantine
- TLS
- TLSv1.2 · 62 days
Page and SEO
- Final URL
- https://www.zappos.com/
- Title
- Shoes, Sneakers, Boots, & Clothing + FREE SHIPPING | Zappos.com
- Description
- Fast, FREE shipping on just-landed sneakers, boots, heels & more from your favorite brands. Now that's a win.
- Cross-origin redirect
- Yes
- Word count
- 1,406
- Internal / external links
- 322 / 6
- Canonical
- https://www.zappos.com/
- Language
- en-US
- H1 / H2
- 1 / 8
- Images missing alt
- 25 / 61
Technology and tracking1 tracking
- Technology clues
- Next.js · React · PayPal
- Tracking clues
- Google Tag Manager
- External script hosts
- assets.services.prod.kratos.zappos.com
- Social links
- instagram.com · tiktok.com
- Server
- Server
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 4（Secure 1）
Email and DNS securitySet
- SPF
- Not found
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Canva · DocuSign · Facebook · Google · 1 more
- SOA
- a1-21.akam.net
- NS
- a20-67.akam.net. · a9-66.akam.net. · a1-21.akam.net. · 3 more
- MX
- 5 amazon-smtp.amazon.com.
Hosting and networkAS16509
- A
- 3.139.132.67 · 44.228.192.155 · 18.216.70.16 · 52.38.151.45
- Hosting ASN
- AS16509 · 3.136.0.0/13
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-3-139-132-67.us-east-2.compute.amazonaws.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 62 days
- Certificate SAN
- DNS:zappos.com · DNS:*.zappos.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 10
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was zappos.com registered?
- Domain
- zappos.com
- Registration status
- Domain registered
- Registered
- 1999-07-12
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-07-12
- Domain age
- 27 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to zappos.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.