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nike.com

nike.com had about 105.28M visits in September 2026, down 15.43% from August; the top source is search.

Nike. Just Do It. Nike.com (JP).オンラインストア (通販サイト)

Website traffic

How much traffic does nike.com get?

105.28M

-15.43%MoMEstimated monthly visits
789138.22M92.15M46.07M0
Global rank

309

Country rank · United States

183

Category rank · Fashion and Apparel

8

Average visit duration

02:43

Pages per visit

4.44

Bounce rate

40.26%

Domain age

32 years

Search share

32.6%

Sources

Where does nike.com's traffic come from?

  • Search
    32.6%
  • Direct
    28.9%
  • Paid search
    13.1%
  • Display ads
    10.2%
  • Social
    5.8%
  • Referrals
    4.0%
  • Other
    3.1%
  • Email
    1.7%
  • Generative AI
    0.6%

Regions

Which countries visit nike.com?

  • United States
    40.4%
  • United Kingdom
    5.3%
  • South Korea
    4.0%
  • Japan
    3.7%
  • Canada
    3.4%

See how nike.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to nike.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. nikeBRAND3.95M3.23M122%
  2. running shoes sale229.09K1.78M13%
  3. 나이키184.28K88.23K209%
  4. nike usaBRAND153.15K53.36K287%
  5. nike mind 001BRAND125.58K81.59K154%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does nike.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
824.9 KiB
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 177 days
Page and SEOSchema 1
Title
Nike. Just Do It. Nike.com (JP).オンラインストア (通販サイト)
Description
NIKEの最新情報のチェックおよび新商品の購入はナイキ公式オンラインストアでどうぞ。
Cross-origin redirect
Yes
Word count
3,634
Internal / external links
420 / 21
Canonical
https://www.nike.com/jp/
Language
ja-JP
H1 / H2
1 / 9
Images missing alt
0 / 14
Schema
WebPage
OG / Twitter
OG · Twitter
OG locale
ja-JP
Technology and tracking1 tracking
Technology clues
Next.js · Bootstrap · React · Segment
Tracking clues
Meta Pixel
External script hosts
static-assets.nike.com
Server
unified-edge-router
Security headers
4 / 6
HSTS / CSP
HSTS · CSP
Cookie
9(Secure 8)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · Facebook · GitHub · Google · 2 more
SOA
ns-n1.nike.com
NS
ns-n1.nike.com. · ns-n2.nike.com. · ns-n3.nike.com. · 1 more
MX
10 mxa-001b6002.gslb.pphosted.com. · 10 mxb-001b6002.gslb.pphosted.com.
Hosting and networkAS16509
A
3.173.238.108 · 3.173.238.31 · 3.173.238.19 · 3.173.238.28
Hosting ASN
AS16509 · 3.173.238.0/24
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-3-173-238-108.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M01
Certificate remaining
177 days
Certificate SAN
DNS:nike.com · DNS:*.nike.com
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 113
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths
Present / checked
0 / 5

Website information

When was nike.com registered?

Domain
nike.com
Registration status
Domain registered
Registered
1995-03-04
Registrar
MarkMonitor Inc.
Expires
2028-03-05
Domain age
32 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to nike.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.