Website traffic
How much traffic does gap.com get?
92.29M
+0.29%MoMEstimated monthly visits
103.94M69.3M34.65M0
Global rank
256
Country rank · United States
68
Category rank · Fashion and Apparel
1
Average visit duration
04:47
Pages per visit
9.06
Bounce rate
32.16%
Domain age
33 years
Search share
19.8%
Sources
Where does gap.com's traffic come from?
- Direct28.1%
- Paid search22.6%
- Search19.8%
- Display ads8.5%
- Social7.1%
- Email5.7%
- Referrals4.0%
- Other3.8%
- Generative AI0.4%
Regions
Which countries visit gap.com?
- United States95.9%
- Canada0.6%
- India0.4%
- Georgia0.2%
- United Kingdom0.2%
See how gap.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to gap.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- old navy1.78M1.45M123%
- gapBRAND888.5K957.1K93%
- banana republic679.48K567.3K120%
- oldnavy227.19K168.25K135%
- athleta180.6K146.98K123%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does gap.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 789.7 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 119 days
Page and SEOSchema 5
- Final URL
- https://www.gap.com/
- Title
- Gap Individual style for Women's, Men's, Baby & Kids' Clothing
- Description
- Discover casual clothing for women, men, kids, and baby at Gap. Stylish, comfy, and modern pieces for the whole family. Enjoy special deals on jeans, tees & more!
- Cross-origin redirect
- Yes
- Word count
- 91
- Internal / external links
- 18 / 1
- Canonical
- https://www.gap.com/
- Language
- en-US
- H1 / H2
- 0 / 0
- Images missing alt
- 2 / 4
- Schema
- ContactPoint · Corporation · Organization · SearchAction · WebSite
Technology and tracking4 technologies
- Technology clues
- Next.js · React · PayPal · Consent manager
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 9（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- default · selector2 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Google
- SOA
- a1-185.akam.net
- NS
- a9-64.akam.net. · a28-67.akam.net. · a16-65.akam.net. · 3 more
- MX
- 10 gap-com.mail.protection.outlook.com.
Hosting and networkAS16625
- A
- 23.55.210.50
- Hosting ASN
- AS16625 · 23.55.208.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-55-210-50.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert EV RSA CA G2
- Certificate remaining
- 119 days
- Certificate SAN
- DNS:www.gap.com · DNS:api.gap.com · DNS:api.gapfactory.com · DNS:athleta.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 9
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /ads.txt
- Present · 556 B
- /app-ads.txt
- Present · 55 B
Website information
When was gap.com registered?
- Domain
- gap.com
- Registration status
- Domain registered
- Registered
- 1993-09-13
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 2029-09-12
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to gap.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.