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wp.pl

wp.pl had about 161.84M visits in August 2026, down 4.13% from July; most traffic is direct.

Wirtualna Polska - Wszystko co ważne - www.wp.pl

Website traffic

How much traffic does wp.pl get?

161.84M

-4.13%MoMEstimated monthly visits
678182.31M121.54M60.77M0
Global rank

192

Country rank · Poland

6

Category rank · News and Media

2

Average visit duration

05:40

Pages per visit

7.35

Bounce rate

27.48%

Domain rating

86

Domain age

28 years

Search share

15.3%

Sources

Where does wp.pl's traffic come from?

  • Direct
    73.3%
  • Search
    15.3%
  • Referrals
    4.5%
  • Social
    4.4%
  • Email
    1.4%
  • Generative AI
    0.8%
  • Display ads
    0.1%
  • Paid search
    0.1%
  • Other
    0.0%

Regions

Which countries visit wp.pl?

  • Poland
    94.4%
  • Germany
    1.7%
  • United Kingdom
    1.3%
  • United States
    0.8%
  • Netherlands
    0.3%

Search visibility

What keywords send traffic to wp.pl?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. wpBRAND4.65M1.64M283%
  2. wp poczta1.63M481.87K339%
  3. poczta wp923.98K253.79K364%
  4. wp.plBRAND834.88K258.68K323%
  5. sportowefakty310.16K18.44K1682%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

DR

86

Public link score
8.42 / 10
Referring domains
4,907

Baidu rank

Site profile

What does wp.pl show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
405.1 KiB
Hosting
WirtualnaPolska Wirtualna Polska Media S.A. · AS12827
Email authentication
SPF · DMARC none
TLS
TLSv1.3 · 161 days
Page and SEO
Title
Wirtualna Polska - Wszystko co ważne - www.wp.pl
Description
Nowoczesne medium, porządkuje świat i dostarcza angażujące informacje, rozrywkę i usługi w czasie rzeczywistym. Przewodnik Polaków w wirtualnym świecie.
Cross-origin redirect
Yes
Word count
2,362
Internal / external links
183 / 212
Canonical
https://www.wp.pl/
Language
pl
H1 / H2
1 / 7
Images missing alt
223 / 224
OG / Twitter
OG · Twitter
OG locale
pl_PL
Feed / Manifest / AMP
Manifest
Technology and tracking1 technologies
Technology clues
Hotjar
Social links
facebook.com · instagram.com · x.com · tiktok.com · youtube.com
Server
nginx
Security headers
4 / 6
HSTS / CSP
CSP
Cookie
7(Secure 4)
Email and DNS securitySet
SPF
Set
DMARC
Set · none
MTA-STS / BIMI
MTA-STS
DKIM selectors
Not found
IPv6
No AAAA
Site verification TXT
Facebook · Google
SOA
ns1.wp.pl
NS
ns1.wp.pl · ns2.wp.pl
MX
0 mx.wp.pl · 5 mx5.wp.pl
Hosting and networkAS12827
A
212.77.98.9
Hosting ASN
AS12827 · 212.77.98.0/24
Hosting organization
WirtualnaPolska Wirtualna Polska Media S.A.
Hosting country
PL
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
RapidSSL TLS RSA CA G1
Certificate remaining
161 days
Certificate SAN
*.wp.pl · wp.pl
robots and AI crawling2 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
Discovered
AI explicitly disallowed
2
AI explicitly allowed
3
Disallow examples
GPTBot · CCBot
Well-known public paths3 hits
Present / checked
3 / 5
/ads.txt
Present
/app-ads.txt
Present
/.well-known/security.txt
Present
security summary
-----BEGIN PGP SIGNED MESSAGE----- · Hash: SHA256 · Contact: mailto:[email protected]

Website information

When was wp.pl registered?

Domain
wp.pl
Registration status
Domain registered
Registered
4/28/1998
Registrar
AZ.pl Sp. z o.o.
Expires
4/27/2027
Domain age
28 years
DNSSEC
No

Similar sites

What sites are similar to wp.pl?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.