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apple.com

Legal - Data & Privacy - Apple

Website scale

581.98M

+6.55%MoMEstimated monthly visits
567628.54M419.02M209.51M0
Global rank

71

Country rank · United States

49

Category rank · Consumer Electronics

1

Average visit duration

02:24

Pages per visit

3.32

Bounce rate

52.64%

Search share

35.6%

Sources

  • Direct
    38.4%
  • Search
    35.6%
  • Referrals
    11.9%
  • Social
    6.7%
  • Generative AI
    2.3%
  • Paid search
    1.8%
  • Email
    1.7%
  • Display ads
    1.5%

Regions

  • United States
    36.2%
  • India
    4.9%
  • United Kingdom
    4.3%
  • Japan
    4.0%
  • Canada
    3.5%

Search visibility

Keyword samples

Estimated visitsMonthly searchesDemand share
  1. appleBRAND7.59M6.74M113%
  2. apple tvBRAND5.26M3.7M142%
  3. apple musicBRAND2.32M1.81M128%
  4. iphone 171.97M2.56M77%
  5. apple storeBRAND1.63M1.15M142%

Search footprint

Search footprint

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking terms
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Backlink rank

Global position

#8

Unchanged

2026-07-31

Referring IPs
809,701
Referring subnets
269,405
.COM rank
#8

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website scale is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking terms and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes