Traffic
597.57M
+2.68%MoMEstimated monthly visits
645.37M430.25M215.12M0
Global rank
68
Country rank · United States
47
Category rank · Consumer Electronics
1
Average visit duration
02:25
Pages per visit
3.35
Bounce rate
52.33%
Domain rating
97
Domain age
40 years
Search share
34.5%
Traffic sources
- Direct39.5%
- Search34.5%
- Referrals11.9%
- Social6.6%
- Generative AI2.5%
- Paid search1.9%
- Email1.7%
- Display ads1.4%
- Other0.2%
Regions
- United States35.6%
- India4.8%
- United Kingdom4.6%
- Japan3.8%
- Canada3.5%
Related boards: Most visited websites in the United States · Top consumer electronics websites by traffic · Fastest growing consumer electronics websites
See how apple.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- BRAND8.15M7.4M110%
- BRAND6.32M4.33M146%
- BRAND2.49M1.99M125%
- 2.32M2.59M90%
- BRAND1.77M1.15M154%
Keyword rankings
Keyword rankings
710.74M
Search estimate
New 15 · Up 39 · Down 14
- Ranking keywords
- 20,732,928
- Landing pages
- 66
- Search competitors
- 99+
- AI citations
- 2
PositionEstimated visits
- #510.6M
- #45.48M
- #34.43M
- #34.43M
Full keyword rankings are a Pro feature
Unlock ProBacklink rank
Global position
#7
Unchanged
2026-10-31
- Referring IPs
- 857,017
- Referring subnets
- 283,662
- .COM rank
- #7
- Domain rating
- 97
- Public link score
- 9.65 / 10
- Referring domains
- 659,864
Site profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 248.1 KiB
- Hosting
- APPLE-ENGINEERING · AS714
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 60 days
- LCP
- 2.8 s
- INP
- 111 ms
- CLS
- 0.06
Page and SEOSchema 5
- Final URL
- https://www.apple.com/
- Title
- Apple
- Description
- Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment, and expert device support.
- Cross-origin redirect
- Yes
- Word count
- 950
- Internal / external links
- 110 / 1
- Canonical
- https://www.apple.com/
- Language
- en-US
- H1 / H2
- 1 / 5
- Images missing alt
- 42 / 51
- Schema
- ContactPoint · Organization · SearchAction · WebPage · WebSite
- Hreflang
- en-US · ar-AE · en-AE · en-AM · de-AT · en-AU · en-AZ · fr-BE · 12 more
- OG / Twitter
- OG
- OG locale
- en_US
Technology and tracking
- Server
- Apple
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- selector1 · selector2
- IPv6
- AAAA present
- CAA issuers
- pki.apple.com
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google
- SOA
- ns-ext-prod.jackfruit.apple.com
- NS
- a.ns.apple.com. · b.ns.apple.com. · c.ns.apple.com. · 1 more
- MX
- 10 mx-in.g.apple.com. · 20 mx-in-ma.apple.com. · 20 mx-in-rn.apple.com. · 3 more
Hosting and networkAS714
- A
- 17.253.144.10
- AAAA
- 2620:149:af0::10
- Hosting ASN
- AS714 · 17.253.144.0/24
- Hosting organization
- APPLE-ENGINEERING - Apple Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- www.brkgls.com · asia.apple.com · apple.ca · apple.co.uk · 44 more
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Apple Public EV Server ECC CA 1 - G1
- Certificate remaining
- 60 days
- Certificate SAN
- DNS:apple.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 47
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present
- security summary
- Contact: https://security.apple.com · Acknowledgments: https://support.apple.com/HT201222 · Acknowledgments: https://support.apple.com/HT201536
Website information
- Domain
- apple.com
- Registration status
- Domain registered
- Registered
- 1987-02-19
- Registrar
- Nom-iq Ltd. dba COM LAUDE
- Expires
- 2027-02-20
- Domain age
- 40 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed
apple.com had about 597.57M visits in August 2026, up 2.68% from July; the top source is direct. Source: Vaneform estimates, https://vaneform.com/e/apple-com (updated 2026-10-04).
Show this report's monthly visits on your site or README. Updates with each data month.
<a href="https://vaneform.com/e/apple-com" rel="nofollow"><img src="https://vaneform.com/api/badge/apple-com" alt="apple.com monthly visits · Vaneform" height="20"></a>