Website traffic
How much traffic does forbes.com get?
63.89M
-9.37%MoMEstimated monthly visits
83.29M55.52M27.76M0
Global rank
1,083
Country rank · United States
354
Category rank · News and Media
24
Average visit duration
00:51
Pages per visit
1.51
Bounce rate
68.45%
Domain age
33 years
Search share
50.4%
Sources
Where does forbes.com's traffic come from?
- Search50.4%
- Direct19.8%
- Paid search12.3%
- Other5.2%
- Social5.2%
- Referrals4.3%
- Display ads1.1%
- Generative AI0.9%
- Email0.8%
Regions
Which countries visit forbes.com?
- United States68.6%
- United Kingdom5.1%
- Canada3.8%
- India3.3%
- Australia2.6%
Search visibility
What keywords send traffic to forbes.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- wordle419.5K13.55M3%
- elon musk net worth199.11K446.05K45%
- forbesBRAND174.53K233.67K75%
- connections147.49K3.53M4%
- affiliate media buying137.95K6.05M2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does forbes.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 750.0 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 65 days
Page and SEOSchema 3
- Final URL
- https://www.forbes.com/
- Title
- Forbes
- Description
- Forbes is a global media company, focusing on business, investing, technology, entrepreneurship, leadership, and lifestyle.
- Cross-origin redirect
- Yes
- Word count
- 2,031
- Internal / external links
- 470 / 66
- Canonical
- https://www.forbes.com/home_asia/
- Language
- en
- H1 / H2
- 0 / 13
- Images missing alt
- 0 / 5
- Schema
- Organization · PostalAddress · SearchAction
- OG / Twitter
- OG · Twitter
Technology and tracking2 technologies
- Technology clues
- Contentful · Bootstrap
- External script hosts
- cdn.ketchjs.com · global.ketchcdn.com · cdn.speedcurve.com · i.forbesimg.com
- Social links
- facebook.com · twitter.com · linkedin.com
- Server
- istio-envoy
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · selector2 · k1 · s1 · s2
- Mail stack
- Mimecast
- IPv6
- No AAAA
- CAA issuers
- amazon.com · digicert.com · geotrust.com · globalsign.com · 3 more
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Google · 2 more
- SOA
- ns-1637.awsdns-12.co.uk
- NS
- ns-1028.awsdns-00.org. · ns-1637.awsdns-12.co.uk. · ns-217.awsdns-27.com. · 1 more
- MX
- 10 us-smtp-inbound-1.mimecast.com. · 10 us-smtp-inbound-2.mimecast.com.
Hosting and networkAS54113
- A
- 151.101.194.49 · 151.101.130.49 · 151.101.66.49 · 151.101.2.49
- Hosting ASN
- AS54113 · 151.101.192.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- GlobalSign Atlas R3 DV TLS CA 2025 Q4
- Certificate remaining
- 65 days
- Certificate SAN
- DNS:forbes.com
robots and AI crawling12 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 156
- AI explicitly disallowed
- 12
- AI explicitly allowed
- 4
- Disallow examples
- GPTBot · ClaudeBot · anthropic-ai · Bytespider · CCBot · cohere-ai · PerplexityBot · Amazonbot · 4 more
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /app-ads.txt
- Present · 369 B
- /ads.txt
- Present · 4.2 KiB
Website information
When was forbes.com registered?
- Domain
- forbes.com
- Registration status
- Domain registered
- Registered
- 6/17/1993
- Registrar
- MarkMonitor Inc.
- Expires
- 6/16/2027
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to forbes.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.