Website traffic
How much traffic does ft.com get?
32.08M
-1.51%MoMEstimated monthly visits
35.89M23.93M11.96M0
Global rank
2,062
Country rank · United Kingdom
205
Category rank · News and Media
23
Average visit duration
02:57
Pages per visit
2.43
Bounce rate
50.72%
Domain rating
92
Domain age
32 years
Search share
20.2%
Sources
Where does ft.com's traffic come from?
- Direct65.7%
- Search20.2%
- Social6.5%
- Referrals3.5%
- Email2.0%
- Generative AI1.0%
- Paid search0.6%
- Display ads0.4%
- Other0.0%
Regions
Which countries visit ft.com?
- United Kingdom31.4%
- United States28.1%
- Germany3.0%
- Canada2.6%
- Singapore2.5%
Search visibility
What keywords send traffic to ft.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- pornhub818.14K19.07M4%
- financial times331.59K294.01K113%
- ftBRAND210.39K207.19K102%
- news34.9K9.19M0%
- google ai24.23K4.08M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProBacklink rank
DR
92
- Public link score
- 9.09 / 10
- Referring domains
- 60,013
Site profile
What does ft.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 342.0 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 65 days
Page and SEOSchema 1
- Final URL
- https://www.ft.com/
- Title
- Home - Financial Times
- Description
- News, analysis and opinion from the Financial Times on the latest in markets, economics and politics
- Cross-origin redirect
- Yes
- Word count
- 2,571
- Internal / external links
- 283 / 2
- Language
- en-GB
- H1 / H2
- 1 / 20
- Images missing alt
- 5 / 45
- Schema
- WebSite
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking3 tracking
- Technology clues
- Bootstrap · React · PayPal
- Tracking clues
- Google Tag Manager · Google Ads · Amplitude
- External script hosts
- pg.ft.com
- Social links
- twitter.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · s1 · s2
- IPv6
- AAAA present
- CAA issuers
- amazon.com · certainly.com · digicert.com · globalsign.com · 2 more
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Facebook · Google · 1 more
- SOA
- ns-1447.awsdns-52.org
- NS
- ns-1447.awsdns-52.org · ns-1984.awsdns-56.co.uk · ns-52.awsdns-06.com · 1 more
- MX
- 10 mxa.germany.inbound.cf-emailsecurity.net · 10 mxb.germany.inbound.cf-emailsecurity.net
Hosting and networkAS16509
- A
- 3.175.64.105 · 3.175.64.84 · 3.175.64.14 · 3.175.64.82
- AAAA
- 2600:9000:291e:4800:8:c5e2:6700:93a1 · 2600:9000:291e:f000:8:c5e2:6700:93a1 · 2600:9000:291e:800:8:c5e2:6700:93a1 · 2600:9000:291e:3e00:8:c5e2:6700:93a1 · 4 more
- Hosting ASN
- AS16509 · 3.175.64.0/21
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 65 days
- Certificate SAN
- ft.com
robots and AI crawling11 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 290
- AI explicitly disallowed
- 11
- AI explicitly allowed
- 4
- Disallow examples
- ClaudeBot · anthropic-ai · GoogleOther · Bytespider · CCBot · cohere-ai · PerplexityBot · meta-externalagent · 3 more
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /.well-known/security.txt
- Present
- security summary
- Contact: https://www.ft.com/vulnerability-report · Contact: mailto:[email protected] · Expires: 2026-10-21T09:00:00.000Z
Website information
When was ft.com registered?
- Domain
- ft.com
- Registration status
- Domain registered
- Registered
- 11/30/1994
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 11/29/2026
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to ft.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.