Website traffic
How much traffic does nbcnews.com get?
61.46M
-16.50%MoMEstimated monthly visits
79.5M53M26.5M0
Global rank
1,107
Country rank · United States
291
Category rank · News and Media
22
Average visit duration
01:21
Pages per visit
1.59
Bounce rate
71.36%
Domain age
29 years
Search share
42.3%
Sources
Where does nbcnews.com's traffic come from?
- Search42.3%
- Direct41.6%
- Referrals8.3%
- Social5.8%
- Email1.5%
- Display ads0.2%
- Paid search0.2%
- Generative AI0.1%
- Other0.0%
Regions
Which countries visit nbcnews.com?
- United States86.1%
- Canada3.6%
- United Kingdom1.3%
- Australia0.8%
- India0.6%
See how nbcnews.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to nbcnews.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- lindsay clancy1.13M6.48M17%
- newsBRAND654.51K9.02M7%
- nbc newsBRAND467.53K241.02K194%
- nbcBRAND371.74K396.66K94%
- chiefs316.42K861.26K37%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does nbcnews.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.5 MiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.2 · 174 days
Page and SEOSchema 9
- Final URL
- https://www.nbcnews.com/
- Title
- NBC News - Breaking Headlines and Video Reports on World, U.S. and Local Angles | NBC News
- Description
- Go to NBCNews.com for breaking news, videos, and the latest top stories in world news, business, politics, health and pop culture.
- Cross-origin redirect
- Yes
- Word count
- 3,060
- Internal / external links
- 160 / 43
- Canonical
- https://www.nbcnews.com/
- Language
- en
- H1 / H2
- 0 / 100
- Images missing alt
- 57 / 121
- Schema
- @id · CollectionPage · Dataset · ImageObject · NewsMediaOrganization · PropertyValue · 3 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking5 technologies
- Technology clues
- Next.js · Netlify · React · Zendesk · Bot protection
- External script hosts
- nodeassets.nbcnews.com · experience.tinypass.com · assets.adobedtm.com
- Social links
- facebook.com · x.com · facebook.com · x.com · facebook.com · x.com · facebook.com · x.com · 8 more
- Server
- nginx
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- nsa1.nbcnews.com
- NS
- nsa2.nbcnews.com. · nsa3.nbcnews.com. · nsa4.nbcnews.com. · 3 more
- MX
- 20 mx0a-00176a04.pphosted.com. · 20 mx0b-00176a04.pphosted.com. · 10 mxa-00176a04.gslb.pphosted.com. · 1 more
Hosting and networkAS16509
- A
- 52.37.236.218 · 54.69.127.167 · 44.219.25.60 · 34.206.62.195
- Hosting ASN
- AS16509 · 52.36.0.0/14
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-52-37-236-218.us-west-2.compute.amazonaws.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 174 days
- Certificate SAN
- DNS:*.nbcnews.com · DNS:nbcnews.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 671
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /ads.txt
- Present · 8.6 KiB
- /app-ads.txt
- Present · 6.5 KiB
Website information
When was nbcnews.com registered?
- Domain
- nbcnews.com
- Registration status
- Domain registered
- Registered
- 1997-06-26
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-06-25
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to nbcnews.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.