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nytimes.com

nytimes.com had about 605.71M visits in September 2026, down 2.14% from August; most traffic is direct.

The New York Times - Breaking News, US News, World News and Videos

Traffic

605.71M

-2.14%MoMEstimated monthly visits
56789678.72M452.48M226.24M0
Global rank

73

Country rank · United States

23

Category rank · News and Media

2

Average visit duration

03:55

Pages per visit

3.06

Bounce rate

47.28%

Domain age

33 years

Search share

28.0%

Traffic sources

  • Direct
    54.9%
  • Search
    28.0%
  • Email
    6.2%
  • Social
    5.4%
  • Referrals
    3.9%
  • Paid search
    0.9%
  • Display ads
    0.6%
  • Generative AI
    0.1%
  • Other
    0.0%

Regions

  • United States
    69.8%
  • Canada
    4.2%
  • United Kingdom
    4.1%
  • Australia
    2.5%
  • Germany
    1.7%

Related boards: Most visited websites in the United States · Top news and media websites by traffic · Fastest growing news and media websites

See how nytimes.com compares with the most visited websites in the world, the fastest growing websites, top websites by AI referrals and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. 41.5M16.83M247%
  2. 9.77M4.66M210%
  3. 2.19M972.09K225%
  4. BRAND1.72M1.3M133%
  5. 1.67M363.29K459%

Keyword rankings

Keyword rankings

See the keywords nytimes.com ranks for on Google, the pages that bring it traffic, and the competitors fighting it for search traffic.

Live examples: chatgpt.com · github.com · plausible.io

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Backlink rank

Global position

#69

Unchanged

2026-10-31

Referring IPs
217,211
Referring subnets
84,606
.COM rank
#49
Public link score
9.28 / 10
Referring domains
211,054

Baidu rank

Site profile

Partially available
  • Email authentication
  • Hosting ASN
Hosting
FASTLY · AS54113
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 131 days
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
DKIM selectors
google · s2
Mail stack
Google Workspace
IPv6
No AAAA
CAA issuers
amazon.com · amazonaws.com · amazontrust.com · awstrust.com · 6 more
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
SOA
ns-635.awsdns-15.net
NS
dns1.p06.nsone.net. · dns2.p06.nsone.net. · dns3.p06.nsone.net. · 5 more
MX
1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
A
151.101.1.164 · 151.101.129.164 · 151.101.65.164 · 151.101.193.164
Hosting ASN
AS54113 · 151.101.0.0/22
Hosting organization
FASTLY - Fastly, Inc.
Hosting country
US
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
Thawte TLS RSA CA G1
Certificate remaining
131 days
Certificate SAN
DNS:nytimes.com · DNS:www.homedelivery.nytimes.com · DNS:*.api.dev.nytimes.com · DNS:*.api.nytimes.com · 16 more
robots and AI crawling14 disallowed
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 491
AI explicitly disallowed
14
AI explicitly allowed
1
Disallow examples
GPTBot · ChatGPT-User · OAI-SearchBot · ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · 6 more
Well-known public paths4 hits
Present / checked
4 / 5
/humans.txt
Present · 427 B
/app-ads.txt
Present · 934 B
/ads.txt
Present · 1.1 KiB
/.well-known/security.txt
Present · 443 B
security summary
Responsible Disclosure Program: https://nytimes.responsibledisclosure.com/ · Info: https://help.nytimes.com/hc/en-us/articles/360051402512-Report-a-Security-Vulnerability · Tips: h

Website information

Domain
nytimes.com
Registration status
Domain registered
Registered
1994-01-18
Registrar
MarkMonitor Inc.
Expires
2027-01-19
Domain age
33 years
DNSSEC
No
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.
Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →
Cite or embed

nytimes.com had about 605.71M visits in September 2026, down 2.14% from August; most traffic is direct. Source: Vaneform estimates, https://vaneform.com/e/nytimes-com (updated 2026-11-08).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/nytimes-com" rel="nofollow"><img src="https://vaneform.com/api/badge/nytimes-com" alt="nytimes.com monthly visits · Vaneform" height="20"></a>