Website traffic
How much traffic does yahoo.com get?
2.79B
+2.18%MoMEstimated monthly visits
3.01B2.01B1B0
Global rank
15
Country rank · United States
9
Category rank · News and Media
1
Average visit duration
06:09
Pages per visit
4.94
Bounce rate
38.69%
Search share
11.9%
Sources
Where does yahoo.com's traffic come from?
- Direct73.3%
- Search11.9%
- Email5.2%
- Referrals5.0%
- Social3.1%
- Display ads0.9%
- Generative AI0.5%
- Paid search0.1%
- Other0.1%
Regions
Which countries visit yahoo.com?
- United States51.2%
- Taiwan4.3%
- India4.2%
- Canada3.7%
- United Kingdom3.7%
Search visibility
What keywords send traffic to yahoo.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- yahoo mailBRAND41.13M13.81M298%
- yahooBRAND28.65M22.27M129%
- yahoo financeBRAND7.99M3.37M237%
- fifa world cup brackets3.75M22.11M17%
- yahoo newsBRAND3.17M1.12M283%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What sites are similar to yahoo.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.