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usaa.com

usaa.com had about 20.98M visits in September 2026, down 6.43% from August; most traffic is direct.

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Website traffic

How much traffic does usaa.com get?

20.98M

-6.43%MoMEstimated monthly visits
78926.14M17.43M8.71M0
Global rank

1,615

Country rank · United States

352

Category rank · Insurance

4

Average visit duration

06:34

Pages per visit

7.11

Bounce rate

24.97%

Domain age

32 years

Search share

17.3%

Sources

Where does usaa.com's traffic come from?

  • Direct
    62.3%
  • Search
    17.3%
  • Email
    6.5%
  • Display ads
    5.1%
  • Social
    3.3%
  • Referrals
    2.8%
  • Paid search
    2.4%
  • Generative AI
    0.2%
  • Other
    0.2%

Regions

Which countries visit usaa.com?

  • United States
    98.6%
  • Germany
    0.2%
  • Mexico
    0.2%
  • China
    0.1%
  • France
    0.1%

See how usaa.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to usaa.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. usaaBRAND1.58M763.1K207%
  2. usaa loginBRAND299.65K214.15K140%
  3. usaa insuranceBRAND46.54K28.83K161%
  4. ussa42.58K22.79K187%
  5. usaa phone numberBRAND36.71K19.96K184%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does usaa.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
  • DNSSEC
HTTP
200
Indexing
noindex
Page size
3.9 KiB
Hosting
AKAMAI-AS · AS16625
Email authentication
SPF · DMARC reject
TLS
TLSv1.3 · 145 days
Page and SEOnoindex
Title
Enable Cookies | USAA | USAA
Cross-origin redirect
Yes
Word count
9
Internal / external links
1 / 0
Language
en
Noindex
Yes
H1 / H2
1 / 0
Images missing alt
0 / 0
Technology and tracking1 technologies
Technology clues
React
Server
USAA-Honesty
Security headers
1 / 6
HSTS / CSP
HSTS
Cookie
2(Secure 2)
Email and DNS securitySet
SPF
Set
DMARC
Set · reject
MTA-STS / BIMI
BIMI
DKIM selectors
s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
DNSSEC
DNSKEY · AD
CAA issuers
digicert.com
Site verification TXT
Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 2 more
SOA
a1-88.akam.net
NS
a1-88.akam.net. · a4-65.akam.net. · a11-65.akam.net. · 3 more
MX
20 mxa-0001ef04.gslb.pphosted.com. · 20 mxb-0001ef04.gslb.pphosted.com.
Hosting and networkAS16625
A
23.42.123.134
Hosting ASN
AS16625 · 23.42.112.0/20
Hosting organization
AKAMAI-AS - Akamai Technologies, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
a23-42-123-134.deploy.static.akamaitechnologies.com
TLS
TLSv1.3 · Verified
Certificate issuer
DigiCert EV RSA CA G2
Certificate remaining
145 days
Certificate SAN
DNS:www.usaa.com · DNS:api.usaa.com · DNS:usaa.com · DNS:shopping.usaa.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
URL set · 967
AI explicitly disallowed
0
AI explicitly allowed
0
Well-known public paths1 hits
Present / checked
1 / 5
/.well-known/security.txt
Present · 1.2 KiB
security summary
-----BEGIN PGP SIGNED MESSAGE----- · Hash: SHA256 · Contact: https://bugcrowd.com/engagements/usaa

Website information

When was usaa.com registered?

Domain
usaa.com
Registration status
Domain registered
Registered
1994-12-02
Registrar
MarkMonitor Inc.
Expires
2026-12-01
Domain age
32 years
DNSSEC
Yes
Registry status
client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

Similar sites

What sites are similar to usaa.com?

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.