Website traffic
How much traffic does progressive.com get?
30.88M
-12.64%MoMEstimated monthly visits
38.67M25.78M12.89M0
Global rank
1,148
Country rank · United States
255
Category rank · Insurance
2
Average visit duration
04:04
Pages per visit
6.06
Bounce rate
38.63%
Domain age
29 years
Search share
21.5%
Sources
Where does progressive.com's traffic come from?
- Direct36.0%
- Search21.5%
- Email17.0%
- Display ads9.9%
- Referrals6.8%
- Paid search6.1%
- Social2.3%
- Generative AI0.4%
- Other0.2%
Regions
Which countries visit progressive.com?
- United States98.2%
- Canada0.3%
- India0.2%
- Philippines0.2%
- Taiwan0.1%
See how progressive.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to progressive.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- progressiveBRAND2.3M1.4M164%
- progressive loginBRAND397.73K277.64K143%
- progressive insurance loginBRAND359.58K256.53K140%
- progressive insuranceBRAND274.74K131.63K209%
- progressive customer serviceBRAND53.47K30.19K177%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does progressive.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 332.9 KiB
- Hosting
- PROGRESSIVE-AS · AS11740
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.2 · 168 days
Page and SEO
- Final URL
- https://www.progressive.com/
- Title
- An Insurance Company You Can Rely On | Progressive
- Description
- Get an insurance quote in minutes from a top-rated company. Find 24/7 support and insurance for you, your family, and your belongings.
- Cross-origin redirect
- Yes
- Word count
- 2,814
- Internal / external links
- 78 / 10
- Canonical
- https://www.progressive.com/
- Language
- en
- H1 / H2
- 1 / 5
- Images missing alt
- 14 / 20
- Hreflang
- es-us · en-us
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking3 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com · twitter.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 9（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- Not found
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
- SOA
- dns1.p09.nsone.net
- NS
- dns1.p09.nsone.net. · dns2.p09.nsone.net. · dns3.p09.nsone.net. · 5 more
- MX
- 10 mx1.hc4529-39.iphmx.com. · 10 mx2.hc4529-39.iphmx.com.
Hosting and networkAS11740
- A
- 170.218.212.32
- Hosting ASN
- AS11740 · 170.218.208.0/20
- Hosting organization
- PROGRESSIVE-AS - Progressive Casualty Insurance Company
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- otp.progressive.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 168 days
- Certificate SAN
- DNS:www.progressive.com · DNS:3p10prg37f7764lo.progressive.com · DNS:progressiveresponds.com · DNS:annualreports.progressive.com · 4 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,489
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was progressive.com registered?
- Domain
- progressive.com
- Registration status
- Domain registered
- Registered
- 1997-11-17
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2026-11-16
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to progressive.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.