Website traffic
How much traffic does humana.com get?
7.6M
+7.04%MoMEstimated monthly visits
8.21M5.47M2.74M0
Global rank
5,107
Country rank · United States
1,065
Category rank · Insurance
14
Average visit duration
07:08
Pages per visit
6.81
Bounce rate
29.29%
Domain age
31 years
Search share
25.0%
Sources
Where does humana.com's traffic come from?
- Direct46.1%
- Search25.0%
- Display ads8.2%
- Email7.7%
- Referrals7.0%
- Paid search3.8%
- Social1.9%
- Generative AI0.3%
- Other0.0%
Regions
Which countries visit humana.com?
- United States98.6%
- Philippines0.2%
- Canada0.1%
- India0.1%
- Mexico0.1%
See how humana.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to humana.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- humanaBRAND226.59K237.98K95%
- humana loginBRAND176.26K68.81K256%
- my humana loginBRAND38.41K15.78K243%
- humana careersBRAND38.38K25.41K151%
- myhumana loginBRAND37.18K15.99K233%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does humana.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 130.6 KiB
- Hosting
- VERCARA · AS12008
- Email authentication
- SPF · DMARC reject
Page and SEOSchema 2
- Final URL
- https://www.humana.com/
- Title
- Humana | Find Medicare Plans and Health Insurance Coverage
- Description
- Explore Medicare plans and health insurance coverage to fit your lifestyle. Turning 65 or recently qualified? Sign up for Medicare coverage! Start with healthy, start with Humana.
- Cross-origin redirect
- Yes
- Word count
- 1,215
- Internal / external links
- 19 / 2
- Canonical
- https://www.humana.com/
- Language
- en-US
- H1 / H2
- 1 / 6
- Images missing alt
- 0 / 6
- Schema
- SearchAction · WebSite
- Hreflang
- en-us · es-us · x-default
- OG / Twitter
- OG
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 technologies
- Technology clues
- Next.js · Consent manager
- External script hosts
- universal-editor-service.adobe.io · cdn.jsdelivr.net
- Security headers
- 5 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 3（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · Microsoft · 1 more
- SOA
- edns1.ultradns.com
- NS
- edns1.ultradns.biz. · edns1.ultradns.com. · edns1.ultradns.net. · 1 more
- MX
- 10 mxa-00496301.gslb.pphosted.com. · 10 mxb-00496301.gslb.pphosted.com.
Hosting and networkAS12008
- A
- 204.74.99.100
- AAAA
- 2610:a1:3094::100
- Hosting ASN
- AS12008 · 204.74.99.0/24
- Hosting organization
- VERCARA - Vercara, LLC
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- crs.ultradns.net
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 875
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was humana.com registered?
- Domain
- humana.com
- Registration status
- Domain registered
- Registered
- 1995-11-30
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-09-25
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to humana.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.