Website traffic
How much traffic does aetna.com get?
9.64M
-3.24%MoMEstimated monthly visits
10.76M7.17M3.59M0
Global rank
3,497
Country rank · United States
726
Category rank · Insurance
9
Average visit duration
06:47
Pages per visit
8.49
Bounce rate
20.62%
Domain age
33 years
Search share
22.6%
Sources
Where does aetna.com's traffic come from?
- Direct47.0%
- Search22.6%
- Referrals10.3%
- Email9.0%
- Display ads5.2%
- Paid search4.5%
- Social0.9%
- Generative AI0.6%
- Other0.1%
Regions
Which countries visit aetna.com?
- United States97.9%
- United Kingdom0.6%
- India0.3%
- Philippines0.2%
- Canada0.1%
See how aetna.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to aetna.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- aetnaBRAND479.85K399.08K120%
- aetna loginBRAND190.9K127.6K150%
- aetna insuranceBRAND19.38K13.99K139%
- aetna member loginBRAND15.22K17.38K88%
- aetna dental provider loginBRAND13.13K16.83K78%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does aetna.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 134.4 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 188 days
Page and SEO
- Final URL
- https://www.aetna.com/
- Title
- Health Insurance Plans | Aetna
- Description
- Aetna offers health insurance, as well as dental, vision and other plans, to meet the needs of individuals and families, employers, health care providers and insurance agents/brokers. The path to healthy starts here.
- Cross-origin redirect
- Yes
- Word count
- 4,782
- Internal / external links
- 66 / 27
- Canonical
- https://www.aetna.com/
- Language
- en
- H1 / H2
- 1 / 47
- Images missing alt
- 7 / 10
- OG / Twitter
- OG
Technology and tracking
- External script hosts
- assets.adobedtm.com
- Social links
- facebook.com · instagram.com · linkedin.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Atlassian · Facebook · Google · Microsoft · OneTrust
- SOA
- midp-dns-gm-1.aetna.com
- NS
- a3-64.akam.net. · a26-66.akam.net. · a22-65.akam.net. · 3 more
- MX
- 10 usb-smtp-inbound-1.mimecast.com. · 10 usb-smtp-inbound-2.mimecast.com.
Hosting and networkAS20940
- A
- 23.53.3.136 · 23.53.3.139
- Hosting ASN
- AS20940 · 23.53.3.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-53-3-136.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 188 days
- Certificate SAN
- DNS:hcb01-prod.aetna.com · DNS:aetna.com · DNS:api01-edi.aetna.com · DNS:applewatch.aetna.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was aetna.com registered?
- Domain
- aetna.com
- Registration status
- Domain registered
- Registered
- 1993-11-02
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-11-01
- Domain age
- 33 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to aetna.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.