Website traffic
How much traffic does policybazaar.com get?
22.88M
-3.39%MoMEstimated monthly visits
25.58M17.05M8.53M0
Global rank
1,995
Country rank · India
217
Category rank · Insurance
2
Average visit duration
02:47
Pages per visit
4.09
Bounce rate
56.21%
Domain age
18 years
Search share
31.2%
Sources
Where does policybazaar.com's traffic come from?
- Search31.2%
- Direct23.5%
- Paid search18.6%
- Display ads10.2%
- Referrals5.4%
- Social5.1%
- Email5.0%
- Generative AI0.6%
- Other0.5%
Regions
Which countries visit policybazaar.com?
- India91.4%
- United States2.4%
- United Arab Emirates1.3%
- Saudi Arabia0.6%
- Qatar0.6%
See how policybazaar.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to policybazaar.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- policybazaarBRAND507.22K287.52K176%
- gold rate today301.74K772.89K39%
- policy bazaarBRAND300.22K225.54K133%
- gold price today72.84K959.21K8%
- policy bazar59.97K45.13K133%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does policybazaar.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 223.3 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 81 days
Page and SEOSchema 5
- Final URL
- https://www.policybazaar.com/
- Title
- Insurance - Compare & Buy Insurance Plans - Health, Term, Life, Car, Bike, Investment
- Description
- Compare insurance policies offered by various insurers in India & buy insurance policy online. Get instant quotes & save huge on premiums.
- Cross-origin redirect
- Yes
- Word count
- 2,982
- Internal / external links
- 207 / 20
- Canonical
- https://www.policybazaar.com/
- Language
- en
- H1 / H2
- 1 / 4
- Images missing alt
- 16 / 40
- Schema
- ContactPoint · Organization · Person · PostalAddress · WebSite
- Hreflang
- en-IN
- OG / Twitter
- OG · Twitter
Technology and tracking2 tracking
- Technology clues
- jQuery
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- static.pbcdn.in
- Social links
- facebook.com · x.com · linkedin.com · youtube.com
- Server
- Apache
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 9（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · default
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Atlassian · Google · Microsoft
- SOA
- ns-889.awsdns-47.net
- NS
- ns-1457.awsdns-54.org. · ns-1750.awsdns-26.co.uk. · ns-467.awsdns-58.com. · 1 more
- MX
- 1 pbpartner.in.tmes-in.trendmicro.com. · 100 aspmx.l.google.com. · 101 alt2.aspmx.l.google.com. · 4 more
Hosting and networkAS16509
- A
- 3.173.219.17 · 3.173.219.73 · 3.173.219.95 · 3.173.219.129
- Hosting ASN
- AS16509 · 3.173.219.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-173-219-17.nrt20.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign RSA OV SSL CA 2018
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:*.policybazaar.com · DNS:policybazaar.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 68
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 45.0 KiB
- llms summary
- > Policybazaar.com is an online insurance marketplace in India that helps users compare, buy, renew, and manage insurance and investment-related products including term insurance,
Website information
When was policybazaar.com registered?
- Domain
- policybazaar.com
- Registration status
- Domain registered
- Registered
- 2008-04-19
- Registrar
- Network Solutions, LLC
- Expires
- 2029-04-19
- Domain age
- 18 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to policybazaar.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.