Website traffic
How much traffic does sofi.com get?
24.52M
-12.75%MoMEstimated monthly visits
31.09M20.72M10.36M0
Global rank
1,579
Country rank · United States
348
Category rank · Banking Credit and Lending
13
Average visit duration
04:51
Pages per visit
5.63
Bounce rate
30.33%
Domain age
29 years
Search share
15.9%
Sources
Where does sofi.com's traffic come from?
- Direct34.0%
- Other23.2%
- Search15.9%
- Paid search9.7%
- Email6.2%
- Social4.4%
- Referrals3.5%
- Display ads2.6%
- Generative AI0.5%
Regions
Which countries visit sofi.com?
- United States97.4%
- Canada0.4%
- India0.2%
- Colombia0.1%
- United Kingdom0.1%
See how sofi.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to sofi.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sofiBRAND678K591.9K115%
- sofi loginBRAND92.01K55.22K167%
- best online bankBRAND79.17K1.84M4%
- sofi bankBRAND53.96K44.06K123%
- capital oneBRAND33.58K4.42M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does sofi.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 251.2 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 61 days
Page and SEOSchema 2
- Final URL
- https://www.sofi.com/
- Title
- SoFi: Banking, Loans, Invest, Credit Card, & Mortgages
- Description
- Why do 15.8M members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
- Cross-origin redirect
- Yes
- Word count
- 1,957
- Internal / external links
- 160 / 7
- Canonical
- https://www.sofi.com/
- Language
- en
- H1 / H2
- 0 / 4
- Images missing alt
- 17 / 28
- Schema
- ContactPoint · Organization
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Feed
Technology and tracking2 tracking
- Technology clues
- WordPress · Contentful · Cloudflare · jQuery · React · PayPal · Consent manager
- Tracking clues
- Google Tag Manager · Cloudflare Web Analytics
- External script hosts
- cdn.optimizely.com · cdn.cookielaw.org · d32ijn7u0aqfv4.cloudfront.net · ajax.googleapis.com · static.cloudflareinsights.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- google · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- amazon.com · globalsign.com · godaddy.com · letsencrypt.org · 1 more
- Site verification TXT
- Apple · Atlassian · DocuSign · Facebook · Google · Microsoft · 1 more
- SOA
- george.ns.cloudflare.com
- NS
- george.ns.cloudflare.com. · marge.ns.cloudflare.com.
- MX
- 10 mxa-003a4d01.gslb.pphosted.com. · 10 mxb-003a4d01.gslb.pphosted.com.
Hosting and networkAS13335
- A
- 172.64.149.225 · 104.18.38.31
- Hosting ASN
- AS13335 · 172.64.149.0/24
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Go Daddy Secure Certificate Authority - G2
- Certificate remaining
- 61 days
- Certificate SAN
- DNS:*.sofi.com · DNS:sofi.com
Website information
When was sofi.com registered?
- Domain
- sofi.com
- Registration status
- Domain registered
- Registered
- 1997-12-30
- Registrar
- GoDaddy.com, LLC
- Expires
- 2026-12-29
- Domain age
- 29 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to sofi.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.