Skip to main content

wsj.com

wsj.com had about 77.86M visits in September 2026, down 3.67% from August; most traffic is direct.

Breaking news and analysis from the U.S. and around the world at WSJ.com. Politics, Economics, Markets, Life & Arts, and in-depth reporting.

Website traffic

How much traffic does wsj.com get?

77.86M

-3.67%MoMEstimated monthly visits
78988.14M58.76M29.38M0
Global rank

688

Country rank · United States

197

Category rank · News and Media

15

Average visit duration

03:12

Pages per visit

2.51

Bounce rate

53.58%

Domain age

32 years

Search share

16.7%

Sources

Where does wsj.com's traffic come from?

  • Direct
    66.9%
  • Search
    16.7%
  • Social
    5.2%
  • Referrals
    4.8%
  • Email
    3.1%
  • Display ads
    2.1%
  • Paid search
    0.7%
  • Generative AI
    0.5%
  • Other
    0.0%

Regions

Which countries visit wsj.com?

  • United States
    82.9%
  • Canada
    2.8%
  • United Kingdom
    1.3%
  • Germany
    1.1%
  • India
    1.0%

See how wsj.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to wsj.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. amazon533.06K80.26M1%
  2. nfl490.93K21.6M2%
  3. wall street journalBRAND472.53K375.46K126%
  4. wsjBRAND463.81K372.23K125%
  5. gemini ai196.1K19.37M1%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

Full keyword rankings are a Pro feature

Unlock Pro

Baidu rank

Site profile

What does wsj.com show publicly?

Partially available
  • HTTP 401
  • Email authentication
  • Hosting ASN
HTTP
401
Page size
770 B
Hosting
AMAZON-02 · AS16509
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 72 days
Page and SEO
Title
wsj.com
Cross-origin redirect
Yes
Word count
8
Internal / external links
0 / 0
Language
zh
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking
External script hosts
ct.captcha-delivery.com
Server
CloudFront
Security headers
0 / 6
Cookie
1(Secure 0)
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
google · selector2 · s1 · s2
Mail stack
Proofpoint
IPv6
No AAAA
Site verification TXT
Adobe · Apple · Atlassian · Google
SOA
ns-1588.awsdns-06.co.uk
NS
ns-1291.awsdns-33.org. · ns-1588.awsdns-06.co.uk. · ns-450.awsdns-56.com. · 1 more
MX
10 mxa-00596a01.gslb.pphosted.com. · 10 mxb-00596a01.gslb.pphosted.com.
Hosting and networkAS16509
A
13.225.158.25 · 13.225.158.56 · 13.225.158.72 · 13.225.158.36
Hosting ASN
AS16509 · 13.225.158.0/23
Hosting organization
AMAZON-02 - Amazon.com, Inc.
Hosting country
US
BGP announcement
Yes
Reverse DNS
server-13-225-158-25.nrt20.r.cloudfront.net
TLS
TLSv1.3 · Verified
Certificate issuer
Amazon RSA 2048 M04
Certificate remaining
72 days
Certificate SAN
DNS:online.wsj.com · DNS:wsjmagazine.com · DNS:wsj.com
robots and AI crawling12 disallowed
Robots.txt
200
Global Disallow /
Yes
Sitemap
URL set · 224
AI explicitly disallowed
12
AI explicitly allowed
4
Disallow examples
ClaudeBot · anthropic-ai · Google-Extended · Bytespider · CCBot · cohere-ai · PerplexityBot · Amazonbot · 4 more
Well-known public paths2 hits
Present / checked
2 / 2
/app-ads.txt
Present · 2.8 KiB
/ads.txt
Present · 4.9 KiB

Website information

When was wsj.com registered?

Domain
wsj.com
Registration status
Domain registered
Registered
1994-05-26
Registrar
CSC Corporate Domains, Inc.
Expires
2027-05-25
Domain age
32 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to wsj.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.