Website traffic
How much traffic does usatoday.com get?
105.09M
+3.20%MoMEstimated monthly visits
113.5M75.66M37.83M0
Global rank
512
Country rank · United States
145
Category rank · News and Media
11
Average visit duration
03:04
Pages per visit
2.04
Bounce rate
57.94%
Domain rating
92
Domain age
32 years
Search share
45.0%
Sources
Where does usatoday.com's traffic come from?
- Search45.0%
- Direct39.1%
- Referrals6.5%
- Social5.4%
- Email3.1%
- Display ads0.3%
- Paid search0.2%
- Generative AI0.2%
- Other0.0%
Regions
Which countries visit usatoday.com?
- United States86.6%
- Canada3.9%
- United Kingdom1.5%
- Australia0.7%
- India0.6%
Search visibility
What keywords send traffic to usatoday.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- fifa world cup brackets1.93M22.11M9%
- world cup bracket1.42M14.11M10%
- ufc 329613.86K2.2M28%
- fifa world cup games545.44K23.39M2%
- world cup475.87K78.99M1%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProBacklink rank
DR
92
- Public link score
- 9.05 / 10
- Referring domains
- 66,430
Site profile
What does usatoday.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 236.4 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 23 days
Page and SEOSchema 6
- Final URL
- https://www.usatoday.com/
- Title
- USA TODAY - Breaking News and Latest News Today
- Description
- USA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos.
- Cross-origin redirect
- Yes
- Word count
- 601
- Internal / external links
- 109 / 20
- Canonical
- https://www.usatoday.com/
- Language
- en-US
- Noindex
- No
- H1 / H2
- 0 / 0
- Images missing alt
- 17 / 17
- Schema
- CreativeWork · Organization · Product · SearchAction · WebPage · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- React
- Tracking clues
- Google Ads
- Social links
- facebook.com · x.com · instagram.com · linkedin.com · threads.net · youtube.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 9（Secure 9）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Brave · Canva · DocuSign · Facebook · 3 more
- SOA
- dns1.p04.nsone.net
- NS
- dns1.p04.nsone.net · dns2.p04.nsone.net · dns3.p04.nsone.net · 5 more
- MX
- 5 usatoday-com.mail.protection.outlook.com
Hosting and networkAS54113
- A
- 151.101.42.62
- Hosting ASN
- AS54113 · 151.101.40.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YR1
- Certificate remaining
- 23 days
- Certificate SAN
- *.app.com · *.azcentral.com · *.cincinnati.com · *.desmoinesregister.com · 16 more
robots and AI crawling11 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 450
- AI explicitly disallowed
- 11
- AI explicitly allowed
- 0
- Disallow examples
- ClaudeBot · anthropic-ai · GoogleOther · Bytespider · CCBot · cohere-ai · Amazonbot · meta-externalagent · 3 more
Well-known public paths3 hits
- Present / checked
- 3 / 5
- /ads.txt
- Present
- /app-ads.txt
- Present
- /.well-known/security.txt
- Present
- security summary
- Responsible Disclosure Program: https://www.gannett.com/responsible-disclosure-program/ · Contact: https://www.gannett.com/responsible-disclosure-program/ · Policy: https://www.gan
Website information
When was usatoday.com registered?
- Domain
- usatoday.com
- Registration status
- Domain registered
- Registered
- 4/29/1994
- Registrar
- GoDaddy Corporate Domains, LLC
- Expires
- 4/30/2027
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to usatoday.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.