Website traffic
How much traffic does which.co.uk get?
4.68M
-16.59%MoMEstimated monthly visits
6.06M4.04M2.02M0
Global rank
12,981
Country rank · United Kingdom
463
Category rank · News and Media
44
Average visit duration
01:58
Pages per visit
2.72
Bounce rate
61.02%
Domain age
31 years
Search share
31.9%
Sources
Where does which.co.uk's traffic come from?
- Search31.9%
- Direct25.8%
- Email15.7%
- Paid search10.5%
- Referrals6.5%
- Social6.2%
- Display ads2.6%
- Generative AI0.6%
- Other0.2%
Regions
Which countries visit which.co.uk?
- United Kingdom81.6%
- United States6.7%
- Germany2.3%
- Ireland1.0%
- Italy1.0%
See how which.co.uk compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to which.co.uk?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- uk air fryer vs oven running costs108.32K925.08K12%
- speed test102.33K22.78M0%
- whichBRAND68.5K100.97K68%
- mattress deals47.16K1.86M3%
- internet speed test36.47K10.34M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does which.co.uk show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 347.6 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 81 days
Page and SEOSchema 9
- Final URL
- https://www.which.co.uk/
- Title
- Which? | Expert testing, reviews and advice - Which?
- Description
- Which? works for you reviewing products and services, so that you make the best purchase decisions for your needs.
- Cross-origin redirect
- Yes
- Word count
- 846
- Internal / external links
- 86 / 0
- Canonical
- https://www.which.co.uk/
- Language
- en
- H1 / H2
- 0 / 45
- Images missing alt
- 28 / 58
- Schema
- ImageObject · ItemList · Organization · Person · Place · PostalAddress · 3 more
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking2 tracking
- Technology clues
- React · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics
- External script hosts
- cdn-ukwest.onetrust.com · pagead2.googlesyndication.com
- Server
- Apache
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS
- Cookie
- 1（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · s1 · s2
- Mail stack
- Mimecast
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft · OneTrust · 2 more
- SOA
- ns-1422.awsdns-49.org
- NS
- ns-1422.awsdns-49.org. · ns-177.awsdns-22.com. · ns-1917.awsdns-47.co.uk. · 1 more
- MX
- 10 eu-smtp-inbound-1.mimecast.com. · 10 eu-smtp-inbound-2.mimecast.com.
Hosting and networkAS16509
- A
- 63.34.207.55 · 63.32.219.143 · 52.208.147.185
- Hosting ASN
- AS16509 · 63.32.0.0/14
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- ec2-63-34-207-55.eu-west-1.compute.amazonaws.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:*.which.co.uk · DNS:*.green.which.co.uk · DNS:*.internal.which.co.uk · DNS:which.co.uk
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 9
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 150 B
- security summary
- Contact: mailto:infosec@which.co.uk · Expires: 2028-09-09T22:59:00.000Z · Encryption: https://www.which.co.uk/.well-known/pgp.txt
Website information
When was which.co.uk registered?
- Domain
- which.co.uk
- Registration status
- Domain registered
- Registered
- 1995-07-01
- Registrar
- Gandi
- Expires
- 2027-07-01
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to which.co.uk?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.