Traffic
83.12K
-20.76%MoMEstimated monthly visits
113.29K75.53K37.76K0
Global rank
359,153
Country rank · United States
271,353
Category rank · Fashion and Apparel
6,879
Average visit duration
01:38
Pages per visit
3.84
Bounce rate
35.89%
Domain age
3.7 years
Search share
34.1%
Traffic sources
- Direct41.3%
- Search34.1%
- Social15.6%
- Email5.7%
- Referrals2.7%
- Generative AI0.5%
- Display ads0.1%
- Other0.0%
- Paid search0.0%
Regions
- United States47.2%
- France17.0%
- United Kingdom7.1%
- Germany6.2%
- Netherlands5.7%
See how universal-surplus.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- universal surplusBRAND3.87K3.09K125%
- alpenflage camo280—
- surplus jacket24030080%
- m-52 french army trouser22060367%
- german army trainers1306.37K2%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 892.6 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 81 days
Page and SEOSchema 3
- Final URL
- https://universal-surplus.com/
- Title
- UNIVERSAL SURPLUS — Vintage Military & Workwear Since 2012
- Cross-origin redirect
- No
- Word count
- 1,205
- Internal / external links
- 88 / 10
- Canonical
- https://universal-surplus.com/
- Language
- en
- H1 / H2
- 0 / 12
- Images missing alt
- 4 / 5
- Schema
- Organization · SearchAction · WebSite
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Shopify · Bootstrap · jQuery · PayPal · Bot protection · Cloudflare
- Tracking clues
- Google Tag Manager
- External script hosts
- shop.app · cdn.shopify.com · cdn-sf.vitals.app
- Social links
- instagram.com · facebook.com
- Server
- cloudflare
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 5（Secure 3）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- default
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Google · Pinterest
- SOA
- ns1.o2switch.net
- NS
- ns1.o2switch.net. · ns2.o2switch.net.
- MX
- 1 SMTP.GOOGLE.com.
Hosting and networkAS13335
- A
- 23.227.38.65
- Hosting ASN
- AS13335 · 23.227.38.0/23
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- CA
- BGP announcement
- Yes
- Reverse DNS
- myshopify.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 81 days
- Certificate SAN
- DNS:universal-surplus.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 7
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 4.5 KiB
- llms summary
- This document describes how AI agents can interact with UNIVERSAL SURPLUS's online store at https://universal-surplus.com. · If you are reading this on behalf of your user and you
Website information
- Domain
- universal-surplus.com
- Registration status
- Domain registered
- Registered
- 2023-01-30
- Registrar
- Scaleway SAS
- Expires
- 2027-01-30
- Domain age
- 3.7 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
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- arks.club
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- zenido.nl
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What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.