Website traffic
How much traffic does thehartford.com get?
4.81M
-4.63%MoMEstimated monthly visits
5.45M3.63M1.82M0
Global rank
8,506
Country rank · United States
1,721
Category rank · Insurance
18
Average visit duration
05:09
Pages per visit
6.65
Bounce rate
29.49%
Domain age
31 years
Search share
17.2%
Sources
Where does thehartford.com's traffic come from?
- Direct37.0%
- Display ads24.2%
- Search17.2%
- Email6.7%
- Paid search5.2%
- Other4.8%
- Referrals3.3%
- Social1.3%
- Generative AI0.3%
Regions
Which countries visit thehartford.com?
- United States97.5%
- India0.4%
- Mexico0.1%
- Canada0.1%
- Philippines0.1%
See how thehartford.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to thehartford.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- hartfordBRAND92.69K113.05K82%
- the hartfordBRAND73.94K89.6K83%
- thehartfordBRAND20.9K16.93K123%
- hartford insuranceBRAND20.39K13.92K147%
- hartford insurance loginBRAND12.02K8.79K137%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does thehartford.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 96.9 KiB
- Hosting
- HFI-18-13882 · AS13882
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 98 days
Page and SEOSchema 10
- Final URL
- https://www.thehartford.com/
- Title
- Business, Home and Car Insurance Quotes | The Hartford
- Description
- Get business, home and car insurance quotes from The Hartford. Explore coverage options and find the right protection for your needs.
- Cross-origin redirect
- Yes
- Word count
- 921
- Internal / external links
- 79 / 7
- Canonical
- https://www.thehartford.com/
- Language
- en
- H1 / H2
- 1 / 6
- Images missing alt
- 0 / 21
- Schema
- ImageObject · Offer · OfferCatalog · Organization · PostalAddress · SearchAction · 4 more
- Hreflang
- en-us · es-us · x-default
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
- Feed / Manifest / AMP
- Manifest
Technology and tracking
- External script hosts
- tags.tiqcdn.com
- Social links
- youtube.com · instagram.com · facebook.com · linkedin.com · youtube.com
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Not found
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- digicert.com · identrust.com
- Site verification TXT
- Apple · DocuSign · Facebook · Google · Microsoft · OneTrust · 1 more
- SOA
- hfdns3.thehartford.com
- NS
- ns2.thehartford.com. · hfdns4.thehartford.com. · simns4.thehartford.com. · 5 more
- MX
- 32767 ms29530564.msv1.invalid. · 5 mx0b-001bde01.pphosted.com. · 5 mx0a-001bde01.pphosted.com. · 1 more
Hosting and networkAS13882
- A
- 162.136.190.192 · 162.136.188.192
- Hosting ASN
- AS13882 · 162.136.190.0/24
- Hosting organization
- HFI-18-13882 - HARTFORD FIRE INSURANCE COMPANY
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- www.thehartford.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- TrustID Server CA O1
- Certificate remaining
- 98 days
- Certificate SAN
- DNS:thehartford.com · DNS:www.thehartford.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 2,132
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was thehartford.com registered?
- Domain
- thehartford.com
- Registration status
- Domain registered
- Registered
- 1995-06-11
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-06-10
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
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Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.