Website traffic
How much traffic does healthcare.gov get?
4.48M
+14.08%MoMEstimated monthly visits
4.84M3.23M1.61M0
Global rank
8,743
Country rank · United States
1,790
Category rank · Insurance
20
Average visit duration
04:39
Pages per visit
6.98
Bounce rate
45.63%
Domain age
16 years
Search share
26.4%
Sources
Where does healthcare.gov's traffic come from?
- Direct43.5%
- Search26.4%
- Display ads11.2%
- Social5.3%
- Referrals4.7%
- Email4.0%
- Paid search3.5%
- Generative AI1.3%
- Other0.1%
Regions
Which countries visit healthcare.gov?
- United States96.8%
- China0.3%
- Philippines0.2%
- Canada0.1%
- United Kingdom0.1%
See how healthcare.gov compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to healthcare.gov?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- healthcare marketplaceBRAND31.68K26.89K118%
- marketplace insuranceBRAND26.32K18.01K146%
- health insurance marketplaceBRAND20.1K19.75K102%
- healthcare.gov loginBRAND15.75K15.47K102%
- healthcare.govBRAND15.33K9.06K169%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does healthcare.gov show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 419.9 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 73 days
Page and SEO
- Final URL
- https://www.healthcare.gov/
- Title
- Welcome to the Health Insurance Marketplace® | HealthCare.gov
- Description
- Welcome to the Health Insurance Marketplace®. Official government website.
- Cross-origin redirect
- Yes
- Word count
- 455
- Internal / external links
- 24 / 11
- Canonical
- https://www.healthcare.gov/
- Language
- en
- H1 / H2
- 1 / 6
- Images missing alt
- 4 / 4
- OG / Twitter
- OG · Twitter
- OG locale
- en_US
Technology and tracking
- External script hosts
- tealium-tags.healthcare.gov
- Social links
- facebook.com · twitter.com · youtube.com
- Generator
- Gatsby 5.16.1
- Security headers
- 2 / 6
- HSTS / CSP
- HSTS
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- Not found
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- SOA
- usw2.akam.net
- NS
- a1-86.akam.net. · a3-66.akam.net. · a8-67.akam.net. · 3 more
- MX
- 10 mx.public.govdelivery.com. · 30 mx2.public.govdelivery.com.
Hosting and networkAS16625
- A
- 184.27.20.12
- AAAA
- 2600:140b:6c00:787::1fc4 · 2600:140b:6c00:78d::1fc4
- Hosting ASN
- AS16625 · 184.27.20.0/23
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a184-27-20-12.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GeoTrust TLS RSA CA G1
- Certificate remaining
- 73 days
- Certificate SAN
- DNS:www.healthcare.gov · DNS:aca.api.healthcare.gov · DNS:api.finder.healthcare.gov · DNS:ayudalocal.cuidadodesalud.gov · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was healthcare.gov registered?
- Domain
- healthcare.gov
- Registration status
- Domain registered
- Registered
- 2010-06-29
- Registrar
- get.gov
- Expires
- 2027-05-16
- Domain age
- 16 years
- DNSSEC
- Yes
- Registry status
- server transfer prohibited
Similar sites
What sites are similar to healthcare.gov?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.