Website traffic
How much traffic does confused.com get?
4.18M
-4.70%MoMEstimated monthly visits
4.73M3.16M1.58M0
Global rank
9,989
Country rank · United Kingdom
322
Category rank · Insurance
4
Average visit duration
04:51
Pages per visit
6.30
Bounce rate
38.33%
Domain age
28 years
Search share
21.0%
Sources
Where does confused.com's traffic come from?
- Direct26.0%
- Paid search21.9%
- Search21.0%
- Email12.2%
- Referrals9.8%
- Display ads4.8%
- Other1.9%
- Social1.9%
- Generative AI0.6%
Regions
Which countries visit confused.com?
- United Kingdom94.0%
- United States1.0%
- Singapore0.5%
- Vietnam0.4%
- Bangladesh0.3%
See how confused.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to confused.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- compare the market70.1K368.02K19%
- car insurance69.32K2.11M3%
- confusedBRAND42.13K94.68K45%
- go compare37.28K82.19K45%
- gocompare20.83K64.6K32%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does confused.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 247.4 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 73 days
Page and SEO
- Final URL
- https://www.confused.com/
- Title
- Confused.com - Get that great feeling when you've just used Confused.com
- Description
- Compare insurance for your car, home, van, bike, life and more at Confused.com.
- Cross-origin redirect
- Yes
- Word count
- 2,261
- Internal / external links
- 218 / 7
- Canonical
- https://www.confused.com/
- Language
- en-GB
- H1 / H2
- 1 / 8
- Images missing alt
- 0 / 32
- OG / Twitter
- OG
Technology and tracking6 tracking
- Technology clues
- Cloudflare · jQuery
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads · Meta Pixel · Microsoft Ads · Cloudflare Web Analytics
- External script hosts
- client.px-cloud.net · static.cloudflareinsights.com
- Social links
- facebook.com · linkedin.com · youtube.com
- Server
- cloudflare
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 2（Secure 2）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector2 · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- CAA issuers
- amazon.com · comodoca.com · digicert.com · letsencrypt.org · 2 more
- Site verification TXT
- Apple · Facebook · Google · Microsoft
- SOA
- darwin.ns.cloudflare.com
- NS
- darwin.ns.cloudflare.com. · rose.ns.cloudflare.com.
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS13335
- A
- 104.16.52.69 · 104.16.24.88
- AAAA
- 2606:4700::6810:1858 · 2606:4700::6810:3445
- Hosting ASN
- AS13335 · 104.16.48.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 73 days
- Certificate SAN
- DNS:503.confused.com · DNS:confused.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 1,345
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 182 B
- security summary
- Contact: mailto:security@confused.com · Expires: 2027-07-15T01:00:00Z · Policy: https://www.confused.com/privacy-and-security/security/security-disclosure-policy
Website information
When was confused.com registered?
- Domain
- confused.com
- Registration status
- Domain registered
- Registered
- 1998-07-22
- Registrar
- Register SPA
- Expires
- 2027-07-21
- Domain age
- 28 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to confused.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.