Website traffic
How much traffic does principal.com get?
4.92M
-11.07%MoMEstimated monthly visits
6.18M4.12M2.06M0
Global rank
7,847
Country rank · United States
1,596
Category rank · Insurance
17
Average visit duration
05:27
Pages per visit
7.05
Bounce rate
26.16%
Domain age
32 years
Search share
26.9%
Sources
Where does principal.com's traffic come from?
- Direct47.9%
- Search26.9%
- Email10.0%
- Referrals6.3%
- Display ads3.9%
- Social3.7%
- Paid search0.9%
- Generative AI0.4%
- Other0.0%
Regions
Which countries visit principal.com?
- United States97.3%
- India0.9%
- Chile0.3%
- Singapore0.2%
- United Kingdom0.2%
See how principal.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to principal.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- principalBRAND266.74K247.02K108%
- principal loginBRAND65.28K40.85K160%
- principal 401kBRAND24.61K13.8K178%
- principal financialBRAND18.53K12.11K153%
- principle8.8K56.57K16%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does principal.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 3.0 KiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 70 days
Page and SEO
- Final URL
- https://principal.com/
- Title
- Client Challenge
- Cross-origin redirect
- No
- Word count
- 35
- Internal / external links
- 0 / 0
- Language
- en
- H1 / H2
- 0 / 0
- Images missing alt
- 0 / 0
Technology and tracking
- Server
- Varnish
- Security headers
- 0 / 6
- Cookie
- 1（Secure 0）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · Facebook · Google · Microsoft · 2 more
- SOA
- ns1.principal.com
- NS
- auth111.ns.uu.net. · dca-ans-01.inet.qwest.net. · auth120.ns.uu.net. · 1 more
- MX
- 10 mxb-002f7901.gslb.pphosted.com. · 10 mxa-002f7901.gslb.pphosted.com.
Hosting and networkAS54113
- A
- 23.185.0.2
- AAAA
- 2620:12a:8000::2 · 2620:12a:8001::2
- Hosting ASN
- AS54113 · 23.185.0.0/24
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 70 days
- Certificate SAN
- DNS:www.principal.com · DNS:principal.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Sitemap
- Discovered
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was principal.com registered?
- Domain
- principal.com
- Registration status
- Domain registered
- Registered
- 1995-01-09
- Registrar
- Network Solutions, LLC
- Expires
- 2034-01-08
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to principal.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.