Traffic
5.93M
-1.84%MoMEstimated monthly visits
6.58M4.38M2.19M0
Global rank
8,359
Country rank · United States
1,728
Category rank · Insurance
19
Average visit duration
03:46
Pages per visit
4.43
Bounce rate
38.31%
Domain age
31 years
Search share
25.1%
Traffic sources
- Direct47.5%
- Search25.1%
- Referrals13.8%
- Email6.9%
- Paid search2.5%
- Display ads1.9%
- Social1.6%
- Other0.3%
- Generative AI0.3%
Regions
- United States96.0%
- Philippines1.3%
- India0.7%
- Canada0.3%
- Pakistan0.1%
See how optum.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- optumBRAND294.09K211.06K139%
- optum financialBRAND66.01K46.89K141%
- optum mychartBRAND38.17K17.71K216%
- optum careersBRAND25.98K26.4K98%
- optum specialty pharmacyBRAND21.33K12.94K165%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 146.2 KiB
- Hosting
- UHC · AS10879
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 48 days
Page and SEOSchema 4
- Final URL
- https://www.optum.com/en/
- Title
- Optum - All Your Health Needs, All in One Place
- Description
- Optum is committed to making healthcare work better, leading the way to better experiences, better health and lower costs for you.
- Cross-origin redirect
- Yes
- Word count
- 950
- Internal / external links
- 40 / 14
- Canonical
- https://www.optum.com/en/
- Language
- en
- H1 / H2
- 1 / 12
- Images missing alt
- 14 / 22
- Schema
- ContactPoint · EntryPoint · Organization · SearchAction
- OG / Twitter
- OG · Twitter
Technology and tracking2 technologies
- Technology clues
- jQuery · React
- External script hosts
- assets.adobedtm.com
- Social links
- linkedin.com · facebook.com · x.com · instagram.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Adobe · Apple · Atlassian · Canva · DocuSign · Google · 2 more
- SOA
- epla1.corpnamesvcs.com
- NS
- epla1.corpnamesvcs.com. · epla2.corpnamesvcs.com.
- MX
- 5 mxa-0077b904.gslb.pphosted.com. · 5 mxb-0077b904.gslb.pphosted.com.
Hosting and networkAS10879
- A
- 149.111.128.88
- Hosting ASN
- AS10879 · 149.111.128.0/19
- Hosting organization
- UHC - Unitedhealthcare
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- www-elr.optum.com
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Sectigo Public Server Authentication CA OV R36
- Certificate remaining
- 48 days
- Certificate SAN
- DNS:www.optum.com · DNS:healthsavingscheckup.com · DNS:optum.co.uk · DNS:optum.com · 4 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 39
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /llms.txt
- Present · 4.8 KiB
- /.well-known/security.txt
- Present · 232 B
- llms summary
- > Provide healthcare services from primary care to specialty care, online pharmacies with more affordable prescriptions, and health benefit accounts to save on medical expenses. ·
- security summary
- Policy: https://www.optum.com/vulnerability.html · Contact: mailto:Securityreporting@optum.com
Website information
- Domain
- optum.com
- Registration status
- Domain registered
- Registered
- 1996-02-02
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-02-03
- Domain age
- 31 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
Website reports in the same category, with nearby monthly visits.
Compare traffic →What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.