Website traffic
How much traffic does theguardian.com get?
272.4M
-4.13%MoMEstimated monthly visits
328.85M219.23M109.62M0
Global rank
162
Country rank · United Kingdom
21
Category rank · News and Media
3
Average visit duration
03:03
Pages per visit
2.49
Bounce rate
47.02%
Domain age
32 years
Search share
31.2%
Sources
Where does theguardian.com's traffic come from?
- Direct52.5%
- Search31.2%
- Social7.0%
- Referrals5.7%
- Email2.0%
- Display ads1.0%
- Generative AI0.4%
- Paid search0.1%
- Other0.0%
Regions
Which countries visit theguardian.com?
- United Kingdom33.3%
- United States27.3%
- Australia7.1%
- Canada4.1%
- Germany2.8%
See how theguardian.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to theguardian.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- guardianBRAND3.16M1.27M249%
- the guardianBRAND1.83M769.02K238%
- us open tennis786.3K3.65M22%
- premier league733.02K14.11M5%
- us open687.95K13.42M5%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does theguardian.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.3 MiB
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 147 days
Page and SEO
- Title
- Latest news, sport and opinion from the Guardian
- Description
- Latest international news, sport and comment from the Guardian
- Cross-origin redirect
- Yes
- Word count
- 3,138
- Internal / external links
- 227 / 11
- Canonical
- https://www.theguardian.com/
- Language
- en
- Noindex
- No
- H1 / H2
- 0 / 34
- Images missing alt
- 2 / 115
- Feed / Manifest / AMP
- Feed · Manifest
Technology and tracking1 tracking
- Technology clues
- Sentry · Bot protection
- Tracking clues
- Google Ads
- External script hosts
- assets.guim.co.uk
- Social links
- bsky.app · facebook.com · instagram.com · linkedin.com · tiktok.com · youtube.com
- Security headers
- 6 / 6
- HSTS / CSP
- HSTS · CSP
- Alt-Svc
- Set
- Cookie
- 6（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Brave · DocuSign · Facebook · Google · 3 more
- SOA
- dns1.p04.nsone.net
- NS
- dns1.p04.nsone.net. · dns2.p04.nsone.net. · dns3.p04.nsone.net. · 5 more
- MX
- 10 aspmx.l.google.com. · 30 alt4.aspmx.l.google.com. · 30 alt3.aspmx.l.google.com. · 2 more
Hosting and networkAS54113
- A
- 151.101.193.111 · 151.101.1.111 · 151.101.65.111 · 151.101.129.111
- AAAA
- 2a04:4e42:400::367 · 2a04:4e42:600::367 · 2a04:4e42::367 · 2a04:4e42:200::367
- Hosting ASN
- AS54113 · 151.101.192.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign Atlas R46 DV TLS CA 2026 Q3
- Certificate remaining
- 147 days
- Certificate SAN
- DNS:theguardian.com · DNS:*.code.dev-guardianapis.com · DNS:*.code.dev-theguardian.com · DNS:*.dev-theguardian.com · 16 more
robots and AI crawling9 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 533
- AI explicitly disallowed
- 9
- AI explicitly allowed
- 0
- Disallow examples
- ClaudeBot · anthropic-ai · Bytespider · CCBot · PerplexityBot · Amazonbot · meta-externalagent · FacebookBot · 1 more
Well-known public paths4 hits
- Present / checked
- 4 / 5
- /.well-known/security.txt
- Present · 203 B
- /humans.txt
- Present · 8.2 KiB
- /ads.txt
- Present · 7.6 KiB
- /app-ads.txt
- Present · 1.4 KiB
- security summary
- Contact: mailto:appsec@theguardian.com · Canonical: https://www.theguardian.com/.well-known/security.txt · Hiring: https://workwithus.theguardian.com/job-search?role=Technology
Website information
When was theguardian.com registered?
- Domain
- theguardian.com
- Registration status
- Domain registered
- Registered
- 1994-07-06
- Registrar
- GoDaddy.com, LLC
- Expires
- 2027-07-05
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client renew prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to theguardian.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.