finance.yahoo.com

finance.yahoo.com had about 191.03M visits in September 2026, down 9.22% from August; most traffic is direct.

Yahoo Finance - Stock Market Live, Quotes, Business & Finance News

Report updated 2026-10-08

Traffic

191.03M

-9.22%MoMEstimated monthly visits

239.81M159.87M79.94M0

Global rank

240

Country rank · United States

107

Category rank · News and Media

Average visit duration

04:11

Pages per visit

3.21

Bounce rate

57.67%

Domain age

32 years

Search share

26.9%

Traffic sources

Direct
52.7%
Search
26.9%
Referrals
13.8%
Social
3.3%
Email
2.8%
Generative AI
0.3%
Display ads
0.2%
Paid search
0.0%
Other
0.0%

Regions

United States
65.2%
Canada
7.3%
United Kingdom
2.4%
Hong Kong SAR China
1.7%
Germany
1.4%

See how finance.yahoo.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches

yahoo financeBRAND5.01M2.69M186%
yahooBRAND312.69K21.11M2%
pinterest234.79K64.81M0%
fb233.46K19.05M1%
s&p 500226.48K2.04M11%

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords: 12,400
Landing pages: 4
Search competitors: 4
AI citations: 2

PositionEstimated visits

google#142M
gmail#118.2M
google maps#19.4M
google drive#14.1M

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Backlink rank

Global position

#292

Unchanged

2026-08-31

Referring IPs: 82,039
Referring subnets: 33,896
.COM rank: #187

Baidu rank

Website information

Domain: yahoo.com
Registration status: Domain registered
Registered: 1995-01-18
Registrar: MarkMonitor Inc.
Expires: 2027-01-19
Domain age: 32 years
DNSSEC: No
Registry status: client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited

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What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
Missing or partial values stay marked in the report.

Data notes →How estimates are produced →Website traffic sources →Claim, correct or hide this report →

Cite or embed

finance.yahoo.com had about 191.03M visits in September 2026, down 9.22% from August; most traffic is direct. Source: Vaneform estimates, https://vaneform.com/e/finance-yahoo-com (updated 2026-10-08).

Show this report's monthly visits on your site or README. Updates with each data month.

<a href="https://vaneform.com/e/finance-yahoo-com" rel="nofollow"><img src="https://vaneform.com/api/badge/finance-yahoo-com" alt="finance.yahoo.com monthly visits · Vaneform" height="20"></a>