Website traffic
How much traffic does sportsdirect.com get?
16.38M
-7.86%MoMEstimated monthly visits
20M13.33M6.67M0
Global rank
2,542
Country rank · United Kingdom
109
Category rank · Fashion and Apparel
6
Average visit duration
03:27
Pages per visit
5.17
Bounce rate
43.29%
Domain age
31 years
Search share
37.2%
Sources
Where does sportsdirect.com's traffic come from?
- Search37.2%
- Direct24.0%
- Paid search17.8%
- Referrals7.1%
- Display ads4.8%
- Email3.0%
- Other2.8%
- Social2.7%
- Generative AI0.7%
Regions
Which countries visit sportsdirect.com?
- United Kingdom76.9%
- Ireland6.0%
- United States2.0%
- Moldova0.8%
- Netherlands0.7%
See how sportsdirect.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to sportsdirect.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- sports directBRAND883.83K306.54K288%
- winter jacket sale203.87K1.77M12%
- home workout gear101.68K1.65M6%
- sportsdirectBRAND96.73K58.01K167%
- kids toys sale73.15K1.71M4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does sportsdirect.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.0 MiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 120 days
Page and SEOSchema 2
- Final URL
- https://www.sportsdirect.com/
- Title
- Sports Direct UK: Sports Shoes, Sportswear & Equipment
- Description
- Sports Direct is the home of sport. We are the biggest sports retailer in the UK, offering clothing, footwear and equipment from the very best brands in sport.
- Cross-origin redirect
- Yes
- Word count
- 2,863
- Internal / external links
- 982 / 9
- Canonical
- https://www.sportsdirect.com/
- Language
- en
- H1 / H2
- 0 / 15
- Images missing alt
- 17 / 83
- Schema
- Organization · WebSite
- Hreflang
- cs · da · de-AT · de-DE · el · en-BG · en-GB · en-IE · 12 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Vercel · React · PayPal · Consent manager
- Tracking clues
- Google Analytics
- Social links
- facebook.com · instagram.com · tiktok.com · youtube.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Apple · Facebook · Google · Microsoft
- SOA
- ns1.netnames.net
- NS
- ns1.netnames.net. · ns2.netnames.net. · ns5.netnames.net. · 1 more
- MX
- 0 sportsdirect-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.45.46.208
- Hosting ASN
- AS20940 · 23.45.46.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-45-46-208.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign ECC OV SSL CA 2018
- Certificate remaining
- 120 days
- Certificate SAN
- DNS:www.sportsdirect.com · DNS:sportsdirect.cz · DNS:sportsdirect.ee · DNS:sportsdirect.gr · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was sportsdirect.com registered?
- Domain
- sportsdirect.com
- Registration status
- Domain registered
- Registered
- 1996-02-11
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-02-12
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to sportsdirect.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.