Website traffic
How much traffic does primark.com get?
15.19M
+2.22%MoMEstimated monthly visits
16.41M10.94M5.47M0
Global rank
2,481
Country rank · United Kingdom
186
Category rank · Fashion and Apparel
10
Average visit duration
03:28
Pages per visit
6.10
Bounce rate
37.75%
Domain age
31 years
Search share
52.3%
Sources
Where does primark.com's traffic come from?
- Search52.3%
- Direct28.0%
- Referrals6.2%
- Paid search4.1%
- Email3.1%
- Social3.0%
- Display ads2.2%
- Generative AI0.8%
- Other0.4%
Regions
Which countries visit primark.com?
- United Kingdom39.7%
- Spain13.5%
- United States8.6%
- France5.6%
- Italy5.4%
See how primark.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to primark.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- primarkBRAND3.41M804.96K424%
- penneys63.18K38.95K162%
- primark careersBRAND62.94K19.65K320%
- primark jobsBRAND49.75K21.82K228%
- primark ukBRAND39.83K15.71K254%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does primark.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 1.5 MiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 145 days
Page and SEOSchema 4
- Final URL
- https://www.primark.com/en-gb
- Title
- Fashion, Home & Beauty | Primark UK
- Description
- Explore the latest fashion trends and collections for men, women, kids, baby, homeware and beauty. With new styles to shop in store and online every day!
- Cross-origin redirect
- Yes
- Word count
- 1,476
- Internal / external links
- 589 / 1
- Canonical
- https://www.primark.com/en-gb
- Language
- en-gb
- H1 / H2
- 1 / 1
- Images missing alt
- 0 / 15
- Schema
- ContactPoint · ImageObject · OnlineStore · WebSite
- Hreflang
- en-gb · en-ie · de-de · de-at · es-es · it-it · en-us · fr-fr · 10 more
Technology and tracking3 tracking
- Technology clues
- Next.js · Bootstrap · React · Angular · Consent manager
- Tracking clues
- Google Tag Manager · Google Analytics · Google Ads
- External script hosts
- cdn-ukwest.onetrust.com · cdn.evgnet.com · cdn.c360a.salesforce.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- Site verification TXT
- Apple · Atlassian · Facebook · Google · Microsoft · OneTrust
- SOA
- pdns1.safenames.net
- NS
- pdns1.ultradns.net. · pdns2.ultradns.net. · pdns3.ultradns.org. · 3 more
- MX
- 0 primark-com.mail.protection.outlook.com.
Hosting and networkAS20940
- A
- 23.204.139.85 · 23.204.139.95
- AAAA
- 2600:140b:1c00:54::1738:34 · 2600:140b:1c00:54::1738:36
- Hosting ASN
- AS20940 · 23.204.139.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-204-139-85.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G3 TLS ECC SHA384 2020 CA1
- Certificate remaining
- 145 days
- Certificate SAN
- DNS:www.primark.com · DNS:api-001.primark.com · DNS:api-corporate.primark.com · DNS:api001-arh.primark.com · 8 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths
- Present / checked
- 0 / 5
Website information
When was primark.com registered?
- Domain
- primark.com
- Registration status
- Domain registered
- Registered
- 1995-09-15
- Registrar
- SafeNames Ltd.
- Expires
- 2028-09-14
- Domain age
- 31 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited
Similar sites
What sites are similar to primark.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.