Website traffic
How much traffic does obi.de get?
11.09M
-18.75%MoMEstimated monthly visits
17.1M11.4M5.7M0
Global rank
4,596
Country rank · Germany
183
Category rank · Home Improvement and Maintenance
1
Average visit duration
03:05
Pages per visit
3.86
Bounce rate
47.98%
Search share
38.8%
Sources
Where does obi.de's traffic come from?
- Search38.8%
- Direct27.8%
- Paid search15.8%
- Display ads8.1%
- Referrals5.3%
- Social2.0%
- Generative AI1.3%
- Email0.5%
- Other0.5%
Regions
Which countries visit obi.de?
- Germany92.8%
- Switzerland1.7%
- Austria1.4%
- China0.6%
- United States0.3%
See how obi.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to obi.de?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- obiBRAND430.92K482.89K89%
- obi lübbenBRAND12.09K2.9K417%
- midea portasplit11.99K101.37K12%
- obi baumarktBRAND6.57K9.2K71%
- щиш6.43K6.71K96%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does obi.de show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 546.9 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 193 days
Page and SEOSchema 5
- Final URL
- https://www.obi.de/
- Title
- OBI Baumarkt & Onlineshop - alles für Heim, Haus, Garten und Bau
- Description
- OBI Baumarkt - Online und in Ihrer Nähe immer für Sie da! Alles für Heimwerken, Bauen und Garten bei OBI
- Cross-origin redirect
- Yes
- Word count
- 1,810
- Internal / external links
- 115 / 0
- Canonical
- https://www.obi.de/
- Language
- de-DE
- H1 / H2
- 6 / 18
- Images missing alt
- 8 / 49
- Schema
- ContactPoint · ImageObject · Organization · ReadAction · WebPage
- Hreflang
- hu-HU · sk-SK · de-AT · cs-CZ · de-DE · x-default · fr-CH · it-CH · 2 more
- OG / Twitter
- OG
- OG locale
- de_DE
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Nuxt · React · PayPal · Hotjar · Bot protection
- Tracking clues
- Google Tag Manager
- External script hosts
- assets.obi.de · eum.instana.io · l96jc26jvj.kameleoon.eu · obi-de.app.baqend.com
- Generator
- disc-fe-v3
- Server
- CloudFront
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Alt-Svc
- Set
- Cookie
- 4（Secure 4）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- google · s1 · s2
- Mail stack
- Google Workspace
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 1 more
- SOA
- ns01.cancom-mase.com
- NS
- ns04.cancom-mase.de. · ns03.cancom-mase.org. · ns01.cancom-mase.com. · 2 more
- MX
- 10 alt3.aspmx.l.google.com. · 5 alt1.aspmx.l.google.com. · 5 alt2.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 18.245.60.88 · 18.245.60.44 · 18.245.60.30 · 18.245.60.73
- Hosting ASN
- AS16509 · 18.245.60.0/22
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-18-245-60-88.fra60.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 193 days
- Certificate SAN
- DNS:obi.de
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 4
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 149 B
- security summary
- Contact: https://vdp.obi.de · Preferred-Languages: en, de
Website information
- Domain
- obi.de
- Registration status
- Domain registered
- Registry status
- active
Similar sites
What sites are similar to obi.de?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.