Website traffic
How much traffic does bbb.org get?
9.71M
-6.53%MoMEstimated monthly visits
12.21M8.14M4.07M0
Global rank
5,150
Country rank · United States
1,205
Category rank · Home Improvement and Maintenance
3
Average visit duration
02:59
Pages per visit
3.88
Bounce rate
51.95%
Domain age
31 years
Search share
60.6%
Sources
Where does bbb.org's traffic come from?
- Search60.6%
- Direct25.9%
- Referrals4.3%
- Email2.4%
- Paid search2.3%
- Social2.3%
- Generative AI1.3%
- Display ads0.8%
- Other0.0%
Regions
Which countries visit bbb.org?
- United States89.8%
- Canada4.6%
- India0.8%
- Pakistan0.5%
- Philippines0.3%
See how bbb.org compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to bbb.org?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- better business bureauBRAND171.44K101.07K170%
- bbbBRAND143.42K204.9K70%
- true people search8.8K233.54K4%
- bbb complaintBRAND8.62K8.11K106%
- truepeoplesearch7.56K181.37K4%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
Unlock ProSite profile
What does bbb.org show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- DNSSEC
- HTTP
- 200
- Page size
- 137.3 KiB
- Hosting
- CLOUDFLARENET · AS13335
- Email authentication
- SPF · DMARC none
- TLS
- TLSv1.3 · 87 days
Page and SEO
- Final URL
- https://www.bbb.org/
- Title
- BBB | Better Business Bureau
- Description
- BBB helps consumers and businesses in the United States and Canada. Find trusted BBB Accredited Businesses. Get BBB Accredited. File a complaint, leave a review, report a scam.
- Cross-origin redirect
- Yes
- Word count
- 367
- Internal / external links
- 19 / 9
- Canonical
- https://www.bbb.org/
- Language
- en
- H1 / H2
- 1 / 9
- Images missing alt
- 4 / 9
- OG / Twitter
- OG
Technology and tracking3 tracking
- Technology clues
- Cloudflare · Bot protection
- Tracking clues
- Google Tag Manager · Google Analytics · Cloudflare Web Analytics
- External script hosts
- googletagmanager.com · assets.adobedtm.com · assets.bbb.org · static.cloudflareinsights.com
- Social links
- x.com · linkedin.com · facebook.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · none
- DKIM selectors
- google · default · selector1 · s1 · s2
- Mail stack
- Microsoft 365
- IPv6
- AAAA present
- DNSSEC
- DNSKEY · AD
- Site verification TXT
- Atlassian · Canva · Google · Microsoft
- SOA
- ben.ns.cloudflare.com
- NS
- ben.ns.cloudflare.com. · sky.ns.cloudflare.com.
- MX
- 0 bbb-org.mail.protection.outlook.com. · 10 usb-smtp-inbound-2.mimecast.com.
Hosting and networkAS13335
- A
- 104.18.12.85 · 104.18.13.85
- AAAA
- 2606:4700::6812:c55 · 2606:4700::6812:d55
- Hosting ASN
- AS13335 · 104.18.0.0/20
- Hosting organization
- CLOUDFLARENET - Cloudflare, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- WE1
- Certificate remaining
- 87 days
- Certificate SAN
- DNS:bbb.org
Website information
When was bbb.org registered?
- Domain
- bbb.org
- Registration status
- Domain registered
- Registered
- 1995-05-16
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-05-17
- Domain age
- 31 years
- DNSSEC
- Yes
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to bbb.org?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.