Website traffic
How much traffic does metro.de get?
1.8M
-12.73%MoMEstimated monthly visits
2.55M1.7M850.26K0
Global rank
20,376
Country rank · Germany
785
Category rank · Groceries
10
Average visit duration
03:03
Pages per visit
7.35
Bounce rate
48.32%
Search share
25.7%
Sources
Where does metro.de's traffic come from?
- Direct28.1%
- Search25.7%
- Paid search19.5%
- Display ads16.7%
- Referrals4.5%
- Email2.7%
- Social1.7%
- Generative AI1.0%
- Other0.1%
Regions
Which countries visit metro.de?
- Germany92.0%
- Austria3.1%
- Switzerland0.4%
- France0.4%
- Israel0.3%
See how metro.de compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to metro.de?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- metroBRAND90.1K569.59K16%
- metzro4.56K4.42K103%
- metro angeboteBRAND3.37K1.46K231%
- metro jobsBRAND1.81K6.11K30%
- metro frankfurtBRAND1.64K1.32K124%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does metro.de show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 339.4 KiB
- Hosting
- AKAMAI-ASN1 Akamai International B.V. · AS20940
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 57 days
Page and SEO
- Final URL
- https://www.metro.de/
- Title
- Lebensmittel- und Non-Food-Großhandel für Profis der Gastronomie|METRO
- Description
- Mit Leidenschaft für Qualität ausgesucht: Im Lebensmittel- und Non-Food-Großhandel der METRO finden Großverbraucher und Gastronomen, was sie suchen!
- Cross-origin redirect
- Yes
- Word count
- 1,359
- Internal / external links
- 80 / 12
- Canonical
- https://www.metro.de/
- Language
- de-DE
- H1 / H2
- 0 / 0
- Images missing alt
- 9 / 65
- OG / Twitter
- OG · Twitter
Technology and tracking1 technologies
- Technology clues
- Bootstrap
- External script hosts
- survey.metro-bi-wb-mweb-pe-s00.cf.metro.cloud · cdn.metro-online.com
- Social links
- facebook.com · instagram.com · youtube.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- selector1 · s1 · s2
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google
- SOA
- ns.mgi.de
- NS
- a1-191.akam.net. · a11-64.akam.net. · a8-64.akam.net. · 3 more
- MX
- 10 mx1.hc611-36.eu.iphmx.com. · 10 mx2.hc611-36.eu.iphmx.com.
Hosting and networkAS20940
- A
- 23.50.118.172 · 23.50.118.188
- AAAA
- 2600:140b:a800::17c0:2df0 · 2600:140b:a800::17c0:2e38
- Hosting ASN
- AS20940 · 23.50.118.0/24
- Hosting organization
- AKAMAI-ASN1 Akamai International B.V.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-50-118-172.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE1
- Certificate remaining
- 57 days
- Certificate SAN
- DNS:metro.de
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 188 B
- security summary
- Contact: mailto:soc@metro.de · Expires: 2026-10-17T10:00:00.000Z · Preferred-Languages: en
Website information
- Domain
- metro.de
- Registration status
- Domain registered
- Registry status
- active
Similar sites
What sites are similar to metro.de?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.