Website traffic
How much traffic does comparethemarket.com get?
8.99M
-7.19%MoMEstimated monthly visits
10.46M6.97M3.49M0
Global rank
3,858
Country rank · United Kingdom
131
Category rank · Insurance
1
Average visit duration
05:02
Pages per visit
8.86
Bounce rate
33.99%
Domain age
22 years
Search share
32.3%
Sources
Where does comparethemarket.com's traffic come from?
- Search32.3%
- Paid search30.3%
- Direct15.3%
- Email7.3%
- Referrals5.7%
- Display ads5.4%
- Social2.1%
- Generative AI0.9%
- Other0.8%
Regions
Which countries visit comparethemarket.com?
- United Kingdom94.6%
- United States1.7%
- Netherlands0.2%
- Ireland0.2%
- France0.2%
See how comparethemarket.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to comparethemarket.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- compare the marketBRAND542.37K368.02K147%
- travel insurance198.04K1.96M10%
- car insurance130.26K2.11M6%
- credit card offers80.02K1.83M4%
- comparethemarketBRAND66.63K54.55K122%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does comparethemarket.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 256.7 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 115 days
Page and SEOSchema 8
- Final URL
- https://www.comparethemarket.com/
- Title
- Compare the Market | The simples way to save
- Description
- Use Compare the Market to find a better deal on your insurance, household bills and finances. Plus, get a year of fantastic rewards, on us*.
- Cross-origin redirect
- Yes
- Word count
- 2,869
- Internal / external links
- 289 / 17
- Canonical
- https://www.comparethemarket.com/
- Language
- en-GB
- H1 / H2
- 1 / 14
- Images missing alt
- 12 / 93
- Schema
- Answer · ContactPoint · FAQPage · ImageObject · Organization · QuantitativeValue · 2 more
- Hreflang
- en-gb · en-au
- OG / Twitter
- OG · Twitter
- OG locale
- en_GB
- Feed / Manifest / AMP
- Manifest
Technology and tracking1 tracking
- Technology clues
- Cloudflare
- Tracking clues
- Cloudflare Web Analytics
- External script hosts
- js-cdn.dynatrace.com · chronicle.comparethemarket.com · static.cloudflareinsights.com
- Social links
- facebook.com · x.com · youtube.com · linkedin.com · instagram.com · tiktok.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- MTA-STS / BIMI
- MTA-STS · BIMI
- DKIM selectors
- default · selector1 · selector2 · s1 · s2
- IPv6
- No AAAA
- CAA issuers
- amazon.com · cloudflare.com · digicert.com · entrust.net · 3 more
- Site verification TXT
- Apple · Atlassian · Canva · DocuSign · Google · Microsoft · 1 more
- SOA
- ns-986.awsdns-59.net
- NS
- ns-1306.awsdns-35.org. · ns-2010.awsdns-59.co.uk. · ns-303.awsdns-37.com. · 1 more
- MX
- 10 primary.emea.email.fireeyecloud.com. · 20 alt1.emea.email.fireeyecloud.com. · 30 alt2.emea.email.fireeyecloud.com. · 1 more
Hosting and networkAS16509
- A
- 99.86.195.68 · 99.86.195.74 · 99.86.195.129 · 99.86.195.120
- Hosting ASN
- AS16509 · 99.86.195.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-99-86-195-68.nrt57.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M01
- Certificate remaining
- 115 days
- Certificate SAN
- DNS:*.comparethemarket.com · DNS:comparethemarket.com
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 9
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /llms.txt
- Present · 29.3 KiB
- /.well-known/security.txt
- Present · 146 B
- llms summary
- > Compare the Market is a UK price comparison service for insurance, money and household bills. It covers car, home, travel, life, pet and business insurance, credit cards, loans,
- security summary
- Contact: https://hackerone.com/comparethemarket · Expires: 2030-01-01T12:00:00Z · Hiring: https://comparethemarketcareers.com
Website information
When was comparethemarket.com registered?
- Domain
- comparethemarket.com
- Registration status
- Domain registered
- Registered
- 2004-09-21
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-06-25
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client transfer prohibited
Similar sites
What sites are similar to comparethemarket.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.