Website traffic
How much traffic does libertymutual.com get?
9.69M
-11.90%MoMEstimated monthly visits
12.56M8.37M4.19M0
Global rank
4,332
Country rank · United States
886
Category rank · Insurance
12
Average visit duration
04:25
Pages per visit
5.61
Bounce rate
49.03%
Domain age
30 years
Search share
11.9%
Sources
Where does libertymutual.com's traffic come from?
- Display ads30.2%
- Direct25.8%
- Search11.9%
- Email9.6%
- Paid search9.2%
- Social5.2%
- Other4.7%
- Referrals3.2%
- Generative AI0.2%
Regions
Which countries visit libertymutual.com?
- United States98.7%
- Mexico0.2%
- United Kingdom0.1%
- Canada0.1%
- Türkiye0.1%
See how libertymutual.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to libertymutual.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- liberty mutualBRAND330.7K245.96K135%
- liberty mutual loginBRAND57.57K41.69K138%
- safeco28.35K34.27K83%
- liberty mutual insuranceBRAND10.6K13.82K77%
- liberty mutual customer serviceBRAND8.32K7.3K114%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does libertymutual.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 430.6 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 140 days
Page and SEOSchema 8
- Final URL
- https://www.libertymutual.com/
- Title
- Liberty Mutual | Trusted Insurance for Over 100 Years
- Description
- Find auto, home, renters, and life insurance from Liberty Mutual — trusted protection with 100+ years of experience and 24/7 support.
- Cross-origin redirect
- Yes
- Word count
- 888
- Internal / external links
- 67 / 19
- Canonical
- https://www.libertymutual.com/
- Language
- en
- H1 / H2
- 1 / 11
- Images missing alt
- 0 / 6
- Schema
- Action · ContactPoint · EntryPoint · ImageObject · Organization · PostalAddress · 2 more
- OG / Twitter
- OG · Twitter
Technology and tracking1 tracking
- Technology clues
- Next.js · Contentful · Bootstrap · Consent manager
- Tracking clues
- Google Analytics
- External script hosts
- tags.tiqcdn.com
- Social links
- facebook.com · instagram.com · youtube.com · linkedin.com
- Security headers
- 3 / 6
- HSTS / CSP
- HSTS
- Cookie
- 2（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Apple · Atlassian · DocuSign · Google · Microsoft · OneTrust
- SOA
- ns-liberty-01.lmig.com
- NS
- a12-66.akam.net. · a22-67.akam.net. · a11-65.akam.net. · 3 more
- MX
- 10 mxb-0037d204.gslb.pphosted.com. · 10 mxa-0037d204.gslb.pphosted.com.
Hosting and networkAS16625
- A
- 23.208.238.206
- Hosting ASN
- AS16625 · 23.208.232.0/21
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-208-238-206.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- DigiCert Global G2 TLS RSA SHA256 2020 CA1
- Certificate remaining
- 140 days
- Certificate SAN
- DNS:search.libertymutual.com · DNS:acs.safeco.com · DNS:ado.safeco.com · DNS:agencyservicingpreferences.safeco.com · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 420
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 0
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /llms.txt
- Present · 6.2 KiB
- llms summary
- > Liberty Mutual is a U.S. insurance company offering auto, home, renters, life, pet, and small business insurance, along with claims, billing, policy management, and customer supp
Website information
When was libertymutual.com registered?
- Domain
- libertymutual.com
- Registration status
- Domain registered
- Registered
- 1996-09-13
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-09-12
- Domain age
- 30 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to libertymutual.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.