Website traffic
How much traffic does adidas.it get?
2.65M
+1.48%MoMEstimated monthly visits
3.37M2.24M1.12M0
Global rank
17,115
Country rank · Italy
424
Category rank · Fashion and Apparel
11
Average visit duration
02:34
Pages per visit
4.75
Bounce rate
36.76%
Domain age
29 years
Search share
37.2%
Sources
Where does adidas.it's traffic come from?
- Search37.2%
- Direct20.7%
- Paid search15.7%
- Display ads11.0%
- Social7.3%
- Referrals4.0%
- Other2.4%
- Email1.2%
- Generative AI0.5%
Regions
Which countries visit adidas.it?
- Italy94.2%
- Russia0.9%
- Netherlands0.6%
- Switzerland0.4%
- Germany0.4%
See how adidas.it compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to adidas.it?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- adidasBRAND191.38K2.73M7%
- adidas sambaBRAND16.46K213.84K8%
- adidas bw armyBRAND10.56K69.67K15%
- adidas spezialBRAND7.25K91.41K8%
- samba adidasBRAND5.15K30.09K17%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does adidas.it show publicly?
- Email authentication
- Hosting ASN
- Hosting
- NORIS-NETWORK noris network AG · AS12337
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.2 · 22 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- selector1 · selector2
- Mail stack
- Microsoft 365
- IPv6
- No AAAA
- Site verification TXT
- Facebook · Google · Microsoft
- SOA
- udns1.cscdns.net
- NS
- udns1.cscdns.net. · udns2.cscdns.uk.
- MX
- 10 adidas-it.mail.protection.outlook.com.
Hosting and networkAS12337
- A
- 87.237.217.231
- Hosting ASN
- AS12337 · 87.237.216.0/23
- Hosting organization
- NORIS-NETWORK noris network AG
- Hosting country
- DE
- BGP announcement
- Yes
- TLS
- TLSv1.2 · Verified
- Certificate issuer
- Entrust EV TLS Issuing RSA CA 2
- Certificate remaining
- 22 days
- Certificate SAN
- DNS:adidas.de · DNS:adidas.ae · DNS:adidas.at · DNS:adidas.be · 16 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths1 hits
- Present / checked
- 1 / 1
- /.well-known/security.txt
- Present · 167 B
- security summary
- Contact: mailto:mbx_adidas_it_secu@adidas-group.com · Expires: 2027-09-19T09:11:00.000Z · Preferred-Languages: en
Website information
When was adidas.it registered?
- Domain
- adidas.it
- Registration status
- Domain registered
- Registered
- 1997-05-13
- Domain age
- 29 years
- Registry status
- ok
Similar sites
What sites are similar to adidas.it?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.