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Top online marketplace websites by traffic

Name: Top online marketplace websites by traffic
Creator: Vaneform

In 2026-08, the most visited online marketplace website was amazon.com, with about 2.75B estimated monthly visits. The list shows the top 30 sites by monthly visits.

Fastest growing online marketplace websites

#	Website	Monthly visits	Added	Change
1	amazon.com	2.75B	+27.53M	+1.0%
2	temu.com	1.23B	+117.6M	+10.6%
3	ebay.com	669.9M	+535.49K	+0.1%
4	aliexpress.com	601.6M	+41.61M	+7.4%
5	ozon.ru	600.7M	+10.45M	+1.8%
6	walmart.comWalmart \| Save Money. Live better.	581.6M	+871.09K	+0.1%
7	amazon.in	552.7M	+4.98M	+0.9%
8	amazon.co.jp	479.4M	−6.41M	-1.3%
9	etsy.com	465.8M	+9.36M	+2.0%
10	amazon.de	423.4M	+19.12M	+4.7%
11	rakuten.co.jp【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ	386.4M	−9.95M	-2.5%
12	amazon.co.uk	350M	+10.89M	+3.2%
13	wildberries.ru...	307.5M	−45.46M	-12.9%
14	mercadolivre.com.brMercado Livre Brasil - Frete Grátis no mesmo dia	296.8M	−6.12M	-2.0%
15	target.comTarget : Expect More. Pay Less.	271.3M	+21.85M	+8.8%
16	flipkart.comOnline Shopping India Mobile, Cameras, Lifestyle & more Online @ Flipkart.com	252.9M	+6.31M	+2.6%
17	amazon.it	222.1M	+11.3M	+5.4%
18	amazon.fr	203.8M	+7.93M	+4.0%
19	amazon.com.br	203.6M	−22.87M	-10.1%
20	amazon.ca	200.4M	+3.68M	+1.9%
21	shopee.com.br	193.4M	−9.62M	-4.7%
22	ebay.co.uk	193M	+5.57M	+3.0%
23	taobao.com淘宝	166.5M	−2.78M	-1.6%
24	allegro.pl	148.2M	+1.34M	+0.9%
25	amazon.es	147.9M	+9.39M	+6.8%
26	shopee.co.id	144.2M	−8.36M	-5.5%
27	mercari.com	141M	+2.41M	+1.7%
28	shopee.vn	131.2M	+1.96M	+1.5%
29	wayfair.com	128M	+7.63M	+6.3%
30	costco.comWelcome to Costco Wholesale	115.6M	+2.62M	+2.3%

Data month: 2026-08. Estimates, medium confidence.

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Definitions

Added monthly visits:: Estimated visits in the board month minus the previous month.
Change:: Added visits divided by the previous month’s visits. “>” marks a lower bound when the previous month was below the published threshold.
Category:: The industry the site is ranked in by the public website rankings for that month.

Fastest growing websites (all categories) · How rankings are computed · All categories