Website traffic
How much traffic does wayfair.com get?
125.74M
-1.83%MoMEstimated monthly visits
138.33M92.22M46.11M0
Global rank
233
Country rank · United States
60
Category rank · Marketplace
7
Average visit duration
05:40
Pages per visit
5.86
Bounce rate
41.68%
Domain age
22 years
Search share
15.6%
Sources
Where does wayfair.com's traffic come from?
- Paid search32.1%
- Direct23.1%
- Search15.6%
- Display ads11.7%
- Social7.7%
- Email4.4%
- Referrals2.9%
- Other1.4%
- Generative AI1.1%
Regions
Which countries visit wayfair.com?
- United States97.5%
- Canada0.6%
- United Kingdom0.3%
- China0.3%
- India0.2%
See how wayfair.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to wayfair.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- wayfairBRAND2.24M1.6M140%
- wayfair loginBRAND60.74K66.03K92%
- ikea52.64K8.97M1%
- calc26.27K2.84M1%
- product23.51K17.78M0%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does wayfair.com show publicly?
- Email authentication
- Hosting ASN
- Hosting
- FASTLY · AS54113
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 56 days
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- DKIM selectors
- google · selector2 · k1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- Site verification TXT
- Adobe · Apple · Atlassian · DocuSign · Google · Microsoft · 2 more
- SOA
- dns1.p02.nsone.net
- NS
- dns1.p02.nsone.net. · dns2.p02.nsone.net. · dns3.p02.nsone.net. · 5 more
- MX
- 10 mxa-00180701.gslb.pphosted.com. · 10 mxb-00180701.gslb.pphosted.com.
Hosting and networkAS54113
- A
- 151.101.1.252 · 151.101.65.252 · 151.101.129.252 · 151.101.193.252
- Hosting ASN
- AS54113 · 151.101.0.0/22
- Hosting organization
- FASTLY - Fastly, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- YE2
- Certificate remaining
- 56 days
- Certificate SAN
- DNS:s.wayfair.com · DNS:secure.wayfair.com · DNS:t.wayfair.com · DNS:wayfair.com · 1 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- Index · 1
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 3
- /ads.txt
- Present · 689 B
- /.well-known/security.txt
- Present · 112 B
- security summary
- Contact: mailto:bugbounty@wayfair.com · Preferred-Languages: en · Expires: 2027-11-01T03:59:00.000Z
Website information
When was wayfair.com registered?
- Domain
- wayfair.com
- Registration status
- Domain registered
- Registered
- 2004-06-16
- Registrar
- MarkMonitor Inc.
- Expires
- 2027-06-16
- Domain age
- 22 years
- DNSSEC
- No
- Registry status
- client delete prohibited · client transfer prohibited · client update prohibited · server delete prohibited
Similar sites
What sites are similar to wayfair.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.