Website traffic
How much traffic does walmart.com get?
551.34M
-5.21%MoMEstimated monthly visits
628.19M418.8M209.4M0
Global rank
59
Country rank · United States
16
Category rank · Marketplace
3
Average visit duration
04:30
Pages per visit
4.41
Bounce rate
49.09%
Domain age
32 years
Search share
18.9%
Sources
Where does walmart.com's traffic come from?
- Direct35.7%
- Search18.9%
- Paid search17.5%
- Display ads9.9%
- Other5.4%
- Referrals4.0%
- Email3.9%
- Social3.9%
- Generative AI0.8%
Regions
Which countries visit walmart.com?
- United States95.0%
- Canada1.1%
- Mexico0.9%
- India0.6%
- China0.2%
See how walmart.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to walmart.com?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- walmartBRAND11.77M10.25M115%
- walmart careersBRAND737.82K243.43K303%
- walmart.comBRAND518.24K148.03K350%
- clearance sale online485.45K1.8M27%
- walmart near meBRAND245.05K221.41K111%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
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What does walmart.com show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 327.7 KiB
- Hosting
- AKAMAI-AS · AS16625
- Email authentication
- SPF · DMARC reject
- TLS
- TLSv1.3 · 125 days
Page and SEOSchema 4
- Final URL
- https://www.walmart.com/
- Title
- Walmart | Save Money. Live better.
- Description
- Shop Walmart.com today for Every Day Low Prices. Join Walmart+ for unlimited free delivery from your store & free shipping with no order minimum. Start your free 30-day trial now!
- Cross-origin redirect
- Yes
- Word count
- 199
- Internal / external links
- 34 / 3
- Canonical
- https://www.walmart.com/
- Language
- en-US
- H1 / H2
- 1 / 0
- Images missing alt
- 0 / 13
- Schema
- EntryPoint · Organization · SearchAction · WebSite
- OG / Twitter
- OG
Technology and tracking3 tracking
- Technology clues
- Next.js · Bootstrap · React · Svelte · PayPal · Bot protection
- Tracking clues
- Google Ads · Meta Pixel · FullStory
- External script hosts
- i5.walmartimages.com
- Security headers
- 4 / 6
- HSTS / CSP
- HSTS · CSP
- Cookie
- 2（Secure 1）
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · reject
- DKIM selectors
- k1 · s1 · s2
- Mail stack
- Proofpoint
- IPv6
- No AAAA
- CAA issuers
- digicert.com · amazon.com · globalsign.com
- Site verification TXT
- Canva · Google
- SOA
- pdns1.ultradns.net
- NS
- a10-66.akam.net. · pdnswm2.ultradns.net. · a8-66.akam.net. · 9 more
- MX
- 10 mxb-000c7201.gslb.pphosted.com. · 10 mxa-000c7201.gslb.pphosted.com.
Hosting and networkAS16625
- A
- 23.51.60.165
- Hosting ASN
- AS16625 · 23.51.60.0/22
- Hosting organization
- AKAMAI-AS - Akamai Technologies, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- a23-51-60-165.deploy.static.akamaitechnologies.com
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- GlobalSign GCC E46 OV TLS CA 2025
- Certificate remaining
- 125 days
- Certificate SAN
- DNS:www.walmart.com · DNS:beta.walmart.com · DNS:grocery.walmart.com · DNS:walmart.pharmacy · 3 more
robots and AI crawlingHTTP 200
- Robots.txt
- 200
- Global Disallow /
- No
- Sitemap
- URL set · 10,067
- AI explicitly disallowed
- 0
- AI explicitly allowed
- 16
Well-known public paths2 hits
- Present / checked
- 2 / 5
- /.well-known/security.txt
- Present · 247 B
- /ads.txt
- Present · 553 B
- security summary
- Contact: https://corporate.walmart.com/article/responsible-disclosure-policy · Preferred-Languages: en · Canonical: https://walmart.com/.well-known/security.txt
Website information
When was walmart.com registered?
- Domain
- walmart.com
- Registration status
- Domain registered
- Registered
- 1995-02-23
- Registrar
- CSC Corporate Domains, Inc.
- Expires
- 2027-09-23
- Domain age
- 32 years
- DNSSEC
- No
- Registry status
- client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited
Similar sites
What sites are similar to walmart.com?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.