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taobao.com

taobao.com had about 160.6M visits in September 2026, down 3.58% from August; most traffic is direct.

淘宝

Website traffic

How much traffic does taobao.com get?

160.6M

-3.58%MoMEstimated monthly visits
789182.88M121.92M60.96M0
Global rank

143

Country rank · China

8

Category rank · Marketplace

21

Average visit duration

07:29

Pages per visit

9.94

Bounce rate

27.42%

Domain age

23 years

Search share

17.4%

Sources

Where does taobao.com's traffic come from?

  • Direct
    62.3%
  • Search
    17.4%
  • Referrals
    13.7%
  • Social
    3.3%
  • Display ads
    1.6%
  • Paid search
    0.9%
  • Generative AI
    0.3%
  • Other
    0.2%
  • Email
    0.2%

Regions

Which countries visit taobao.com?

  • China
    76.8%
  • Taiwan
    5.3%
  • Hong Kong SAR China
    5.1%
  • United States
    2.9%
  • South Korea
    1.7%

See how taobao.com compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.

Search visibility

What keywords send traffic to taobao.com?

Keyword samples

Estimated visitsMonthly searchesVisits ÷ searches
  1. taobaoBRAND1.88M1.4M134%
  2. 淘宝BRAND1.56M622.86K251%
  3. 淘寶392.57K373.73K105%
  4. 타오바오241.93K175.37K138%
  5. 淘宝网首页86.6K21041238%

Keyword rankings

Keyword rankings

Example · google.comUnited States · English

86.4M

Search estimate

New 1 · Up 2

Ranking keywords
12,400
Landing pages
4
Search competitors
4
AI citations
2
PositionEstimated visits
  1. google#142M
  2. gmail#118.2M
  3. google maps#19.4M
  4. google drive#14.1M

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Baidu rank

Site profile

What does taobao.com show publicly?

  • HTTP 200
  • Email authentication
  • Hosting ASN
HTTP
200
Page size
91.0 KiB
Hosting
ALIBABA-CN-NET · AS37963
Email authentication
SPF · DMARC quarantine
TLS
TLSv1.3 · 44 days
Page and SEO
Title
淘宝
Description
淘宝网 - 亚洲较大的网上交易平台,提供各类服饰、美容、家居、数码、话费/点卡充值… 数亿优质商品,同时提供担保交易(先收货后付款)等安全交易保障服务,并由商家提供退货承诺、破损补寄等消费者保障服务,让你安心享受网上购物乐趣!
Cross-origin redirect
Yes
Word count
414
Internal / external links
39 / 4
Language
zh-CN
H1 / H2
0 / 0
Images missing alt
0 / 0
Technology and tracking2 technologies
Technology clues
Contentful · React
External script hosts
o.alicdn.com · g.alicdn.com
Server
Tengine
Security headers
1 / 6
HSTS / CSP
HSTS
Email and DNS securitySet
SPF
Set
DMARC
Set · quarantine
DKIM selectors
default
IPv6
AAAA present
Site verification TXT
Adobe · Google
SOA
ns4.taobao.com
NS
ns5.taobao.com. · ns4.taobao.com. · ns7.taobao.com. · 1 more
MX
10 mx1.alibaba-inc.com.
Hosting and networkAS37963
A
59.82.44.240 · 59.82.122.140 · 59.82.122.165 · 59.82.43.238 · 4 more
AAAA
2408:4001:f10::6f · 2401:b180:7003::aa · 2408:4001:f00::87 · 2401:b180:7003::25 · 4 more
Hosting ASN
AS37963 · 59.82.40.0/21
Hosting organization
ALIBABA-CN-NET - Hangzhou Alibaba Advertising Co.,Ltd.
Hosting country
CN
BGP announcement
Yes
TLS
TLSv1.3 · Verified
Certificate issuer
GlobalSign GCC R3 OV TLS CA 2024
Certificate remaining
44 days
Certificate SAN
DNS:*.taobao.com · DNS:*.im.taobao.com · DNS:*.izhongchou.taobao.com · DNS:*.yingxiao.taobao.com · 16 more
robots and AI crawlingHTTP 200
Robots.txt
200
Global Disallow /
No
Sitemap
Discovered
AI explicitly disallowed
0
AI explicitly allowed
16
Well-known public paths
Present / checked
0 / 5

Website information

When was taobao.com registered?

Domain
taobao.com
Registration status
Domain registered
Registered
2003-04-21
Registrar
Alibaba Cloud Computing (Beijing) Co., Ltd.
Expires
2030-04-21
Domain age
23 years
DNSSEC
No
Registry status
client transfer prohibited · server delete prohibited · server transfer prohibited · server update prohibited

Similar sites

What sites are similar to taobao.com?

Website reports in the same category, with nearby monthly visits.

What's in this report

The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.

  • Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
  • Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
  • Missing or partial values stay marked in the report.