Website traffic
How much traffic does zalando.se get?
6.27M
-8.38%MoMEstimated monthly visits
7.39M4.93M2.46M0
Global rank
5,917
Country rank · Sweden
36
Category rank · Fashion and Apparel
2
Average visit duration
05:32
Pages per visit
8.46
Bounce rate
33.61%
Domain age
18 years
Search share
28.6%
Sources
Where does zalando.se's traffic come from?
- Direct36.8%
- Search28.6%
- Paid search11.0%
- Social9.1%
- Email5.3%
- Referrals4.7%
- Display ads3.6%
- Generative AI0.7%
- Other0.2%
Regions
Which countries visit zalando.se?
- Sweden96.7%
- France0.4%
- Netherlands0.3%
- United States0.3%
- Germany0.2%
See how zalando.se compares with the most visited websites in the world, the fastest growing websites and sites gaining organic search traffic.
Search visibility
What keywords send traffic to zalando.se?
Keyword samples
Estimated visitsMonthly searchesVisits ÷ searches
- zalandoBRAND320.08K3.01M11%
- zalando seBRAND5.83K6.81K86%
- sneakers dam1.86K930200%
- bershka1.78K1.23M0%
- zalaBRAND1.74K18.2K10%
Keyword rankings
Keyword rankings
86.4M
Search estimate
New 1 · Up 2
- Ranking keywords
- 12,400
- Landing pages
- 4
- Search competitors
- 4
- AI citations
- 2
PositionEstimated visits
- google#142M
- gmail#118.2M
- google maps#19.4M
- google drive#14.1M
Full keyword rankings are a Pro feature
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What does zalando.se show publicly?
- HTTP 200
- Email authentication
- Hosting ASN
- HTTP
- 200
- Page size
- 564.8 KiB
- Hosting
- AMAZON-02 · AS16509
- Email authentication
- SPF · DMARC quarantine
- TLS
- TLSv1.3 · 181 days
Page and SEO
- Final URL
- https://www.zalando.se/
- Title
- Kläder, skor, accessoarer & beauty online | ZALANDO
- Description
- Shoppa det senaste trenderna inom kläder, skor, accessoarer & beauty online | Zalando
- Cross-origin redirect
- Yes
- Word count
- 455
- Internal / external links
- 133 / 11
- Canonical
- https://www.zalando.se/
- Language
- sv-SE
- H1 / H2
- 0 / 13
- Images missing alt
- 11 / 20
- Hreflang
- sv-se
- Feed / Manifest / AMP
- Manifest
Technology and tracking3 technologies
- Technology clues
- Contentful · React · PayPal
- External script hosts
- mosaic01.ztat.net · js-de.sentry-cdn.com
- Social links
- facebook.com · instagram.com
- Security headers
- 0 / 6
Email and DNS securitySet
- SPF
- Set
- DMARC
- Set · quarantine
- MTA-STS / BIMI
- BIMI
- DKIM selectors
- Mail stack
- Google Workspace
- IPv6
- AAAA present
- Site verification TXT
- Adobe · Apple · DocuSign · Facebook · Google · Microsoft
- SOA
- ns-545.awsdns-04.net
- NS
- ns-1058.awsdns-04.org. · ns-1897.awsdns-45.co.uk. · ns-339.awsdns-42.com. · 1 more
- MX
- 1 aspmx.l.google.com. · 10 alt3.aspmx.l.google.com. · 10 alt4.aspmx.l.google.com. · 2 more
Hosting and networkAS16509
- A
- 3.164.121.29 · 3.164.121.93 · 3.164.121.108 · 3.164.121.115
- AAAA
- 2600:9000:2772:ae00:14:68:5500:93a1 · 2600:9000:2772:b600:14:68:5500:93a1 · 2600:9000:2772:7c00:14:68:5500:93a1 · 2600:9000:2772:7200:14:68:5500:93a1 · 4 more
- Hosting ASN
- AS16509 · 3.164.121.0/24
- Hosting organization
- AMAZON-02 - Amazon.com, Inc.
- Hosting country
- US
- BGP announcement
- Yes
- Reverse DNS
- server-3-164-121-29.nrt12.r.cloudfront.net
- TLS
- TLSv1.3 · Verified
- Certificate issuer
- Amazon RSA 2048 M04
- Certificate remaining
- 181 days
- Certificate SAN
- DNS:zalando.com · DNS:zalando.ee · DNS:zalando.ch · DNS:zalando.com.tr · 16 more
robots and AI crawling8 disallowed
- Robots.txt
- 200
- Global Disallow /
- No
- AI explicitly disallowed
- 8
- AI explicitly allowed
- 8
- Disallow examples
- GPTBot · ClaudeBot · Google-Extended · Bytespider · CCBot · Amazonbot · meta-externalagent · Applebot-Extended
Well-known public paths1 hits
- Present / checked
- 1 / 5
- /.well-known/security.txt
- Present · 175 B
- security summary
- Contact: https://corporate.zalando.com/en/about-us/report-vulnerability · Expires: 2026-06-01T16:00:00.000Z · Preferred-Languages: en
Website information
When was zalando.se registered?
- Domain
- zalando.se
- Registration status
- Domain registered
- Registered
- 2008-08-19
- Registrar
- Key-Systems Gmbh
- Domain age
- 18 years
- Registry status
- ok
Similar sites
What sites are similar to zalando.se?
Website reports in the same category, with nearby monthly visits.
What's in this report
The report starts with a whole-site monthly visit estimate. Search visibility and public site facts follow when they exist.
- Website traffic is a modeled whole-site estimate, with a source, observation period and confidence.
- Search visibility is ranking keywords and search traffic, listed separately from whole-site visits.
- Missing or partial values stay marked in the report.